Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple introduces new iMacs with more affordable pricing

Apple on Tuesday announced updates to its iMac line of all-in-one desktops, including a 24-inch iMac that is priced the same as the company's previous-generation 20-inch model.

The new iMac line starts with the 20-inch iMac for only $1,199 with a 2.66 GHz Intel Core 2 Duo processor, 2GB of 1066 MHz DDR3 memory, a 320GB Serial ATA hard drive and NVIDIA GeForce 9400M integrated graphics.

The 24-inch iMac features a 1920-by-1200 pixel widescreen display that offers 30 percent more screen real estate than the 20-inch model, and starts at just $1,499 — the same price as the previous generation 20-inch model.

"Our flagship 24-inch iMac with twice the memory and twice the storage is now available for just $1,499," said Apple chief operating officer Tim Cook.

The 24-inch iMac offers up to a 3.06 GHz Intel Core 2 Duo processor, 4GB of 1066 MHz DDR3 memory, a 640GB or 1TB Serial ATA hard drive, and a variety of graphics technology from NVIDIA GeForce 9400M integrated graphics to the NVIDIA GeForce GT 130 or ATI Radeon HD 4850 discrete graphics for ultimate performance.

Every iMac features a glossy display with a built-in iSight video camera, mic and speakers in a thin aluminum and glass design. The new iMac also includes a Mini DisplayPort connector for a pure digital signal to Apple's new 24-inch LED Cinema Display with adapters available for DisplayPort, VGA, DVI and Dual-Link DVI displays. Other features includes built-in AirPort Extreme 802.11n Wi-Fi networking; Bluetooth 2.1+EDR; Gigabit Ethernet; a total of six USB 2.0 ports (including two on the Apple Keyboard); and one FireWire 800 port.

Continuing Apple's commitment to the environment, the new iMac exceeds current Energy Star 4.0 requirements and is leading the industry as an early adopter of the more stringent Energy Star 5.0 requirements which will become effective later this year. The new iMacs also use PVC-free internal components and cables and contain no brominated flame retardants. Like the company's latest notebooks, the iMac lineup has achieved EPEAT Gold status.

iMac

Every iMac comes with Apple's iLife '09 suite of applications for managing photos, making movies and creating and learning to play music, as well as Mac OS X 10.5 Leopard.

Pricing & Availability

The new iMac and Mac mini lines are now shipping and available through the Apple Store, Apple's retail stores and Apple Authorized Resellers.

The new 20-inch 2.66 GHz iMac, for a suggested retail price of $1,199 (US), includes:

  • 20-inch widescreen LCD display;
  • 2.66 GHz Intel Core 2 Duo processor with 6MB shared L2 cache;
  • 2GB 1066 MHz DDR3 SDRAM expandable to 8GB;
  • NVIDIA GeForce 9400M integrated graphics;
  • 320GB Serial ATA hard drive running at 7200 rpm;
  • a slot-load 8x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW);
  • Mini DisplayPort for video output (adapters sold separately);
  • built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
  • built-in iSight video camera;
  • Gigabit Ethernet port;
  • four USB 2.0 ports;
  • one FireWire 800 port;
  • built-in stereo speakers and microphone; and
  • the Apple Keyboard, Mighty Mouse.

The new 24-inch 2.66 GHz iMac, for a suggested retail price of $1,499 (US), includes:

  • 24-inch widescreen LCD display;
  • 2.66 GHz Intel Core 2 Duo processor with 6MB shared L2 cache;
  • 4GB 1066 MHz DDR3 SDRAM expandable to 8GB;
  • NVIDIA GeForce 9400M integrated graphics;
  • 640GB Serial ATA hard drive running at 7200 rpm;
  • a slot-load 8x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW);
  • Mini DisplayPort for video output (adapters sold separately);
  • built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
  • built-in iSight video camera;
  • Gigabit Ethernet port;
  • four USB 2.0 ports;
  • one FireWire 800 port;
  • built-in stereo speakers and microphone; and
  • the Apple Keyboard, Mighty Mouse.

The new 24-inch 2.93 GHz iMac, for a suggested retail price of $1,799 (US), includes:

  • 24-inch widescreen LCD display;
  • 2.93 GHz Intel Core 2 Duo processor with 6MB shared L2 cache;
  • 4GB 1066 MHz DDR3 SDRAM expandable to 8GB;
  • NVIDIA GeForce GT 120; with 256MB GDDR3 SDRAM memory;
  • 640GB Serial ATA hard drive running at 7200 rpm;
  • a slot-load 8x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW);
  • Mini DisplayPort for video output (adapters sold separately);
  • built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
  • built-in iSight video camera;
  • Gigabit Ethernet port;
  • four USB 2.0 ports;
  • one FireWire 800 port;
  • built-in stereo speakers and microphone; and
  • the Apple Keyboard, Mighty Mouse.

The new 24-inch 3.06 GHz iMac, for a suggested retail price of $2,199 (US), includes:

  • 24-inch widescreen LCD display;
  • 3.06 GHz Intel Core 2 Duo processor with 6MB shared L2 cache;
  • 4GB 1066 MHz DDR3 SDRAM expandable to 8GB;
  • NVIDIA GeForce GT 130; with 512MB GDDR3 memory;
  • 1TB Serial ATA hard drive running at 7200 rpm;
  • a slot-load 8x SuperDrive with double-layer support (DVD+/-R DL/DVD+/-RW/CD-RW);
  • Mini DisplayPort for video output (adapters sold separately);
  • built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
  • built-in iSight video camera;
  • Gigabit Ethernet port;
  • four USB 2.0 ports;
  • one FireWire 800 port;
  • built-in stereo speakers and microphone; and
  • the Apple Keyboard, Mighty Mouse.

Build-to-order options and accessories for the iMac include: a 3.06 GHz Intel Core 2 Duo processor, up to 8GB DDR3 SDRAM, up to 1TB Serial ATA hard drive, and NVIDIA GeForce GT 130, or ATI Radeon HD 4850 with 512MB GDDR3 memory on the 24-inch iMac, and up to 8GB DDR3 SDRAM and up to a 1TB Serial ATA hard drive on the 20-inch iMac. Additional options include: Apple Keyboard with numeric keypad, Apple Wireless Keyboard and Wireless Mighty Mouse; AirPort Express, AirPort Extreme Base Station, Time Capsule; Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple USB Modem, Apple Remote, the AppleCare Protection Plan; and pre-installed copies of iWork '09, Logic Express 8, Final Cut Express 4 and Aperture 2.



322 Comments

bdkennedy1 20 Years · 1458 comments

So much for upgrading my first gen aluminum.

bigmc6000 16 Years · 766 comments

Should be an asterisk on all of that - it's cheaper for the US Customers - all the overseas folks are getting hosed because Apple has adjusted those prices to reflect the rise in the USD.

#'s since July '08
USD up 26.17% vs EUR
USD up 42.31% vs GBP
USD up 50.23% vs AUD

saarek 16 Years · 1586 comments

Let's see, Hmmmm yep Apple's really done it this time, can you picture the board meeting on this one:

Ok, let's make people wait far longer than usual for an update, we don't really like desktops anymore so lets piss people off by bundling old CPU's with a medium powered GPU, we can claim "LOOK I'TS NEW!!!!" Off course we know it isn't, it's a system that we should have released 8 months or more ago.

As for me, I am just gonna build a £500 AMD Phenom II computer with on average twice the specs, that way I can still use Mac OS X on my Macbook and not feel ripped off over having bought an iMac.

louisthexiv 16 Years · 77 comments

Quote:
Originally Posted by bigmc6000

Should be an asterisk on all of that - it's cheaper for the US Customers - all the overseas folks are getting hosed because Apple has adjusted those prices to reflect the rise in the USD.

#'s since July '08
USD up 26.17% vs EUR
USD up 42.31% vs GBP
USD up 50.23% vs AUD

Well...c'est la vie as they say. You want Apple to subsidize currency depreciation? Then don't ask for price cuts when they appreciate. It's a two way street.

abster2core 18 Years · 2501 comments

Quote:
Originally Posted by bigmc6000

Should be an asterisk on all of that - it's cheaper for the US Customers - all the overseas folks are getting hosed because Apple has adjusted those prices to reflect the rise in the USD.

#'s since July '08
USD up 26.17% vs EUR
USD up 42.31% vs GBP
USD up 50.23% vs AUD

And that is Apple's fault? Any answer but NO is asinine

.