The phantom of the Opera.

Good stream, new features demonstrated and described well. Nice to see the iPhone OS leave adolescence and mature into a young adult.

watch 1.5+ hrs to announce new pricing on Apps for developers and Apple to make more $$$?
watch 1.5+ hrs to learn about copy and paste + MMS + Push Notifications?

No thanks


Thank God this is a free update. It should have been introduced in iPhone 1.0

Hopefully OS 4.0 will have video.

OS 3.0 has video and adaptive quality video streaming, as demonstrated by the ESPN app.

Thanks for failing, but you might have wanted to watch the pres' after all.

wrong!

It doesnt shoot video...........

I dont care about watching video on the phone. I want to take video.

Thanks for coming out big guy

To shhot video at quality worth using you need a better camera, i.e. a new iPhone.

It's OK if you don't want to watch it, I don't either as I already read the day's announcements, but the new APIs are noteworthy, as is the wider support for Bluetooth. The iPhone OS is a relatively new OS even though quite a bit is ported over from Mac OS X as well.

1. They had to design the basic hardware, at least a prototype before they could even start on the software.
2. They had to port the kernel, BSD APIs, and Media APIs over from Mac OS X.
3. They had to design a new UI for a new UI paradigm from scratch.
4. They had to port or reimplement Cocoa APIs as Cocoa Touch to support the new UI paradigm.
5. They had to make sure their development tools, both internal tools and Xcode would support the new OS.
6. They had to develop a relationship with at least on carrier, and from Apple's point of veiw, preferably in the US, that was AT&T to ensure that the experience with the first iPhone would be decent.
7. They had to add applications that phone, iPod, and Mac users would be expecting, and features that would make it sell even before they had applications.
8. They had to make sure that their and their partner's technical support would be able to support the iPhone properly.
9. They had to make sure that their and their partner's retail staff would be able to support and sell the iPhone properly.
10. They had to begin planning for an initial rollout in Europe.
11. Oh and they also had to patch the damn thing and add a few new features over the 1.x lifecycle.
12. They also had to release a version for the iPod touch, which when compared to the above would've been relatively easy since it was a stripped down iPhone with less hardware and at the time of it's release, fewer apps.
13. They were also negotiating with Labels to get iPhone OTA, that didn't happen in 1.x so they released the WiFi music store.

This list just covers the first iPhone though. If we move onto 2.0.

1. They had to begin planning to support 3rd party developers.
2. They had to ensure that developers had access to stable APIs to build their applications on.
3. They had to ensure that developers had access to stable development tools to build their applications in.
4. They had to ensure that their staff could properly support developers.
5. They had to add new APIs because at this point the iPhone OS is still in flux having only been on the market for less than a year, a little over a year by the time 2.0 was actually released.
6. They also had to being planning for an App Store.
7. They had to implement the infrastructure for the App Store, ensure there's enough server capacity and bandwidth and all that crap and plan the categories and pricing structure.
8. They had to plan the security to ensure that only approved applications where running which involved porting FairPlay to apps.
9. They had to hire and train people for the approval process.
10. Then they had to release and support a private beta so that there would be apps on release.
11. Of course they also had to patch the damn thing and add a few new features, some of which were expected in specific markets like Emoji for the Japanese market, and some of which were targeted at the Business market.
12. And speaking of markets, they also had to plan a worldwide rollout and negotiate or renegotiate with 80 carriers.
13. And add support for the 2nd Gen iPhone and iPod touch.
14. Something that still seems to be lagging, but something they have to do is improve their ability to deal with a swarm of contract reapprovals in addition to upping their capacity to deal with a swarm of submitted apps and developer applications.

So that's 1.0 and 2.0 covered, what about 3.0? It's just a continuation really, and the OS won't be stable or mature until around 4.0 or 5.0, kind of like Mac OS X which faced it's own lifecycle, but with more crap to deal with that would make the iPhone release and updated OSs look like a cakewalk.

3.0:

1. Continue to add new stable APIs for developers to make use of in their apps, and the big announcement here today were the new APIs. In general, most of Apple's apps are both showcases for new APIs (both on the Mac and on the iPhone it seems as well, although the iPhone is far more user-oriented than even the Mac is as the killer app that Apple markets for the Mac is a separate suite of software while all of the iPhone's killer apps are considered integral parts of the system from their point of view) as well as new features for their customers to make use of, usually anyway.
2. Add new features like MMS.
3. Up their server capacity and bandwidth to deal with Push Notifications.
4. Develop and Update old apps and add... a new app? Voice Memos was a separate app wasn't it? The notes I read earlier today didn't weren't really clear, but I'm assuming it's a separate app.
5. Oh and continue to negotiate new contracts around the world, if they're planning more countries anyway.

Seriously, your outlook is rather negative, while this list is shorter compared to the first two which isn't a bad thing since only a little of the new OS was shown, version 3 is going to be a continuation of 2.0, new APIs, a few new features, but primarily APIs and yeah, a way for Apple to extort money out of more customers through the use of bloody microtransactions as well, although if people are willing to spend a buck on virtual crap for their virtual beings more power to them, although for Apps like the Kindle app (assuming Amazon is actually willing to add a store to the App and give up 30% of their listed price to Apple and Authors and Publishers don't try to block it since Amazon is a bunch of wimps that won't even back text to speech on the new Kindle) it would be pretty damn useful.

Sebastian

*sigh* ...giving bad name to italian kids everywhere.

But it's not a short presentation, it's a bit much to expect everyone to watch it, it is like a short movie in length, but not necessarily as interesting.

Also, I'm 42 minutes into it and there's only been a teaser for the feature you mentioned just now.

The nerve of Apple! Where's the built-in laser pointer or the mustache trimmer? I'm going on a hunger strike!!!