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Friday, May 01, 2009, 09:50 am
Microsoft ups cash limit, takes aim at MacBook Pros in new ad
Following a trio of TV ads that cast Apple's 13-inch MacBook line as impractical purchases for average consumers on budgets between $1000 and $1500, Microsoft on Thursday took aim at the company's professional line of notebooks in a fourth ad that doubles the initial spending limit of its role players.The latest installment of the "You find it, you keep it" campaign features "Sheila," a self-described filmmaker shopping with a $2000 budget for a notebook with a "fast processor, big screen" and the ability to "cut video." She enters Fry's Electronics "open to any brand," but quickly discounts Apple's $1999 2.4GHz MacBook Pro -- the "best Apple" in her price range -- because it only has 2GB of DDR3 memory.
Sheila ultimately settles on a version of HP's 16-inch HP HDX 16t, which includes 4GB of slower DDR2 memory, a 2.13GHz Intel Core 2 Duo, a NVIDIA GeForce 9600M GT with 512MB of video memory, and a display with a maximum resolution of 1366x768, compared to the MacBook Pro's 1440x900 max resolution.
The commercial, which can be seen below, ends before Sheila can begin her search for a viable video editing application to cut her video.
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Previous Comments View All
This is one area they should not have gone too, no way does the software or feautres match the Mac Pro, sadly the average dumb user whom this is ad is aimed at wont know the difference.
This is one area they should not have gone too, no way does the software or feautres match the Mac Pro, sadly the average dumb user whom this is ad is aimed at wont know the difference.
she can play left4dead on it.
I dislike that these commercials trick those who are not knowledgeable into buying a pc.
To AppleInsider: FYI, that is a Fry's Electronics, somewhere in Bay Area or SoCal. So it's not a best buy, i'm guessing maybe because of the relationship that microsoft has with best buy. I think there were a few commercials by microsoft during this campaign that filed at best buy. But not recently right?
This is one area they should not have gone too, no way does the software or feautres match the Mac Pro, sadly the average dumb user whom this is ad is aimed at wont know the difference.
But she's a filmmaker... and an artist
(I'm a filmmaker, and an artist, and I use a MacBook Pro)
I dislike that these commercials trick those who are not knowledgeable into buying a pc.
To AppleInsider: FYI, that is a Fry's Electronics, somewhere in Bay Area or SoCal. So it's not a best buy, i'm guessing maybe because of the relationship that microsoft has with best buy. I think there were a few commercials by microsoft during this campaign that filed at best buy. But not recently right?
Thanks!
K
I may be wrong, but as far as I understand unless the notebook is running a 64 bit version of windows it can't use more than 2.5 G of that slower 4G. Strangely they don't mention that too often.
obviously she's not bothered with the glossy screen
Seriously, let's not forget this "artist" software? How much more does that add to the price? Oh Really, you're a pc, Oh Really...
Hardware aside, how much do you think she's going to have to fork out for some software to compare with iMovie?
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Keep it.