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Wednesday, June 10, 2009, 11:00 am

Apple stores holding fire sales on last-gen Mac notebooks

By AppleInsider Staff

While Apple retail stores this week have been waiting on the first shipments of new Mac notebooks announced Monday, the company has quietly introduced end-of-life pricing on previous generation models to help its shops clear remaining inventory.

"Our Macbook Family has been updated and all current stock of Macbook and Macbook Pros need to be sold," the Mac maker wrote in an email to store representatives, educational institutions, and other partners supplied directly by the company. "All current in store computers are on a first come first serve basis."

Not all Apple retail stores are expected to have each of the earlier models in stock, but generally speaking Apple has cut the price on previous-generation 13-inch MacBooks by $100 to $300, previous-generation MacBook Airs by $400 to $800, and previous-generation MacBook Pros by $400 to $500.

The image below breaks down the price cuts as they were presented to Apple retail stores. A total of nine previous Mac notebook configurations are being offered with end-of-life pricing. Readers who aren't in close proximity to an Apple store or who are looking for even steeper discounts may want to check out our Mac Price Guide, which has been split into two sections: one for current generation Macs and one for previous-generation Macs.

Meanwhile, AppleInsider sponsor ClubMac on Wednesday announced aggressive pricing on Apple's just-announced line of 13-, 15-, and 17-inch MacBook Pros. Combining the online retailer's rebates with special coupons that offer an additional 3% discount has resulted in the best prices we've seen on the new notebooks.

Apple Fire Sale

For example, savings on 13-inch models range from $115 to $144, savings on 15-inch models scale from $170 to $270, and savings on the 17-inch model total $321. To see these prices, customers must click through the links in the Mac Price Guide and add the notebooks to their shopping cart. The additional 3% discount should reflect next to the line "Instant Discount(s)" once the items have been added to the cart.
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