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Friday, September 11, 2009, 09:40 am
Apple's mindshare in Asia far outweighs marketshare
With just a sliver of phone and computer sales in the world's most populous region, Apple still managed to top all other companies to become the region's most admired in a new ranking.Apple took top honors in The Wall Street Journal's Asia 200 survey this year, despite reportedly having just 1.6 percent of the personal computer share in the region, and only 0.6 percent of the total mobile phone market. The company's perceived success among consumers is attributed to superior marketing and branding of themselves.
When broken down by attribute, Apple consistently appeared among the top five companies ranked by consumers in Asia. For long-term vision, the Mac maker was second, fifth for quality, fourth for corporate reputation, and second for innovation.
While Apple's presence in the region is minor -- particularly in the smartphone market, where it has made great inroads in the western world -- Apple is working to change that. Last month, the handset maker struck a three-year deal to sell the iPhone on carrier China Unicom. That non-exclusive agreement has left the door open for a separate agreement with the world's largest wireless carrier, China Mobile.
And while the iPhone had struggled at first in Japan, the handset has continued to grow in popularity over the years. This summer, it became the nation's top-selling smartphone.
Still, the Journal noted, struggles remain for Apple to penetrate the market.
"While the company's iconic iPod is popular in Asia, Apple's iTunes store remains out of reach of most Asian consumers," the report said. "Apple has set up iTunes in Japan and Australia only. Copyright is the big hurdle. Apple has to conclude deals with individual record labels at the country level to allow songs to be sold on the iTunes platform in each market. That labyrinth process has mired efforts to make the service more widely available in Asia. The company is also likely concerned about piracy in Asia, say many analysts."
Apple's strength in a global recession has earned the company respect internationally. Last quarter, the company's profits rose 15 percent on sales of 2.6 million Macs and 5.2 million iPhones. It was a record non-holiday quarter for the company, with $8.34 billion in sales for the three-month period that ended June 27.
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Previous Comments View All
Quote:
Originally Posted by souliisoul 
piracy in Asia is not different from piracy in US.
The issues is not priacy but actually resolving deals with record companies, which not just the TOP 5 in world globally but the local BIG companies. Apple were able to do a deal in India with concern to the Bollywood movies, there would make a lot of in-roads into selling iPods/Inanos.
Bollywood makes more money per year than Hollywood easily.
IP have been resolved in India from 2005, since the Life Sciences is a booming industry, so I see no reason to worry about IP/Piracy, since piracy is the same were ever you go and India has some tough laws, if you get caught.
Hope Apple can crack the Indian market, since it one of the fastest growing consumer markets in the world, let alone, its economy.
piracy in Asia is not different from piracy in US.
The issues is not priacy but actually resolving deals with record companies, which not just the TOP 5 in world globally but the local BIG companies. Apple were able to do a deal in India with concern to the Bollywood movies, there would make a lot of in-roads into selling iPods/Inanos.
Bollywood makes more money per year than Hollywood easily.
IP have been resolved in India from 2005, since the Life Sciences is a booming industry, so I see no reason to worry about IP/Piracy, since piracy is the same were ever you go and India has some tough laws, if you get caught.
Hope Apple can crack the Indian market, since it one of the fastest growing consumer markets in the world, let alone, its economy.
I agree. If Apple could put stuff from Bollywood on iTunes store, this would be great, for both costumers and Apple. Though at times I wonder whether Apple has got the good mix of desire and skills to penetrate the Indian market.
Ah, this is just setting up for the next twenty years of cash flow growth, my friends. The first stage of ultimately any sale is 'awareness.'
I am holding. 
Okay MS seen as having Long Term Plans, that is a joke, especial coming form the Asian community where they look at long term plans in terms of 5, 10, 25 and 50 years. Most Asian companies have very long term strategies verse their non Asian counter parts which change their strategies at a drop of the hat including MS, MS enter and exits strategies all the time they do not state the course.
Prime example is Toyota and Sony it took them 25 to 30 years to accomplish what they set out to do.
I can also tell you that apple/Steve is still executing against the long term plan they put together in 1984, which said they technologies will converge over time and that people will have technologies at their finger tips and easy access to information. Apple lose its way in the 90's but Steve has it back on track. Steve and Apple have a fundamental guiding principle which MS does not have and Steve is very much Asian in this way.
Quote:
Originally Posted by souliisoul
piracy in Asia is not different from piracy in US.
piracy in Asia is not different from piracy in US.
Actually it very different, at least in the US people do recognize IP and copyrights and that a person or company owns it and has rights to profit form it. In many Asian countries this is not a concept they get or really understand. They see everything is for the common good and just because it is your ideals, thoughts or creation does not precludes them from copying and making money off it.
In China they do not see a problem with taking music or videos and copying them and selling the, it is just the way things are done.
Quote:
Originally Posted by souliisoul
piracy in Asia is not different from piracy in US.
piracy in Asia is not different from piracy in US.
If you believe that then you you really must talk to this guy in New York who is selling a bridge cheap--I think it goes to a place called Brooklyn.
Seriously, as "US$4b losses from software piracy in Asia" showed the piracy situation in Asia in 2000 was a full fledged crisis. The 2004 Oftware Piracy Study Finds That Asia Pacific Region Accounted For Almost Us$8 Billion In Losses Last Year showed that overall the mess had improved very minority. The 2008 Business Software Alliance report showed a increase in Asian Pacific piracy while the US stayed at its 20-21% the lowest of all the nations in the study.
Gangs and Organized Crime are involved in the oversees trade per (FBI, Chinese bust huge software piracy ring) and issues with government corruption and lack of resources-elements not seen in the US.
"And while the iPhone had struggled at first in Japan..."
Is there some proof of this? I sure hope AppleInsider isn't going by that lazy, discredited WIRED article! Here in reality, the immediate reaction to the iPhone in Japan was awesome, with long lines on the release date, sold-out stores, and week-long waits for the next round of buyers...
An iphone in India costs about 700$ with a 30$ a month tied in contract without 3G. India has one of the largest growing mobile markets in the world. All new product releases make it to this market first as phones don't have to be tied to a service provider. An ipod touch costs 400$ at Apple retailers. Apple wonders about market share? pfft. Clueless doesn't begin to describe it.
Anyhow, I am typing this on my iMac 9,1 so... 
Quote:
Originally Posted by souliisoul
piracy in Asia is not different from piracy in US.
piracy in Asia is not different from piracy in US.
You've got to be kidding. In most parts of Asia you can find repackaged pirated goods being sold all over the place in stores. Heck, you can even find pirated goods all over the place in Chinatown, San Francisco, and even in places like the Japantown Mall there. And back in Asia, we're not just talking about DVDs and the like--it scales up to everything from video games to advanced watches and electronics.
Quote:
Originally Posted by souliisoul
Bollywood makes more money per year than Hollywood easily.
Bollywood makes more money per year than Hollywood easily.
Nope.
Quote:
Bollywood made a revenue of $1.75 Billion in 2006(estimated to rise to $3.4 Billion in 2010) which is only half the revenue of what one Hollywood studio, Walt Disney made in 2006 and that is saying a lot. However, while Hollywoods market inside the US has almost saturated, Indias 500 million population under the age of 20 will ensure that the market inside India will grow exponentially in the coming years.
Although Hollywood produces only a fraction of the number of films made all over the world, it garners a staggering 75% of total revenues. Also, 50% of its earnings(expected to grow to 80% in the next 20 years) come from the foreign market whereas for Bollywood it is 20%.
Hollywood has an overwhelming domination among the top grossers worldwide almost all of the top 50 movies are made in Hollywood. It has virtually eclipsed all other film industries except Bollywood for instance, the European film industry cut down to 1/10th of its size since 1910.
Although Hollywood produces only a fraction of the number of films made all over the world, it garners a staggering 75% of total revenues. Also, 50% of its earnings(expected to grow to 80% in the next 20 years) come from the foreign market whereas for Bollywood it is 20%.
Hollywood has an overwhelming domination among the top grossers worldwide almost all of the top 50 movies are made in Hollywood. It has virtually eclipsed all other film industries except Bollywood for instance, the European film industry cut down to 1/10th of its size since 1910.
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piracy in Asia is not different from piracy in US.
The issues is not priacy but actually resolving deals with record companies, which not just the TOP 5 in world globally but the local BIG companies. Apple were able to do a deal in India with concern to the Bollywood movies, there would make a lot of in-roads into selling iPods/Inanos.
Bollywood makes more money per year than Hollywood easily.
IP have been resolved in India from 2005, since the Life Sciences is a booming industry, so I see no reason to worry about IP/Piracy, since piracy is the same were ever you go and India has some tough laws, if you get caught.
Hope Apple can crack the Indian market, since it one of the fastest growing consumer markets in the world, let alone, its economy.