Saturday, October 03, 2009, 12:00 pm PT (03:00 pm ET)
Apple ads hint at thinner iMacs, lighter MacBooks, cheaper Mac minis [u]First on AppleInsider: A trio of online advertisements that appear to have been published prematurely by one of Apple's international online stores suggest it's only a matter of days before the Mac maker takes the wraps off of new families of ultra-thin iMacs, lighter & thinner plastic MacBooks, and more affordable Mac minis [Updated with other countries].
The Netherlands-based Google Ad Sense ads, which can be seen below along with their Dutch to English translations, cropped up on Google.nl earlier this weekend and direct shoppers to the localized version of the Apple Store, where the advertised products are not available.
Assuming the ads were indeed commissioned by Cupertino-based Apple, they'd corroborate a series of forward looking hardware reports first published by AppleInsider over the past several months. These include expectations of thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis.
The new offerings are also expected to be accompanied by redesigns of the company's Mighty Mouse and Apple Remote, as well as aluminum wireless keyboards.
In recent weeks, Apple has informed its direct and indirect sales channels of constraints on MacBooks, iMacs, and Mac minis. Many of the company's resellers are also sold out of iMacs and Mac minis and have been given restocking estimates of October 7th and 9th for those two products, respectively, suggesting a formal announcement regarding these Mac hardware refreshes could come as early as this Tuesday.
Some Apple retail stores also reportedly received new signage in the past 48 hours that's not to be opened or displayed until further notice.
Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag.
English: Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today.
Dutch:De Splinternieuwe iMac. Ultradunne 20 & 24 inch modellen. Vanaf slechts 1099. Apple Store
English: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only 1099. Apple Store
Dutch: Apple's Nieuwe Mac Mini. Sneller en betaalbaarder dan ooit. Vanaf slechts 499. Bestel meteen.
English: Apple's New Mac Mini. Faster and more affordable than ever. From only 499. Order immediately.
Note: The cheapest Mac mini currently sells for 599 on the Netherlands online store.
Update: An ad for the new iMac can also be found via a search on the Italian Google Web site at a price of 1099 . In addition references to a "new white MacBook" can be found on the German and Austrian sites.
For more on Apple's forthcoming Mac hardware refreshes, please see:
Apple ready and waiting with redesigned iMac line
Apple close to unveiling all-new MacBook line
Apple plans Mighty Mouse makeover
Apple to retain, redesign plastic MacBook family
Apple resellers advised of 2-3 week delay on Mac mini orders
Apple warns of near-term iMac, Mac mini constraints
Apple's next iMacs rumored with compelling new features
Apple may extend antiglare display option to more Macs
Briefly: more affordable iMacs from Apple expected by fall
Apple to introduce more affordable Macs, sources say
On Topic: Future Hardware
- Apple references unannounced 'mid-2014' Mac mini in Support Pages document
- Rumor: 'iWatch' production hits snags, will not begin until Q4 2014
- New MacBook Pros with 16GB RAM standard & faster CPUs rumored to launch Tuesday
- Rumor: In-store signage outs speed-bumped MacBook Pros, 16GB of RAM to come standard
- Apple spending on manufacturing & parts sees biggest increase since 2007 launch of first iPhone