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Wednesday, May 12, 2010, 11:00 pm
New Apple ad: 'iPad revolution has just begun' (video)
Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary.The new spot, which Apple today posted to YouTube, asks "What is iPad?"
It then portrays users interacting with the thin new tablet, noting that it is "thin, beautiful, goes anywhere, and lasts all day."
The ad ends with the line, "It's already a revolution, and it's only just begun."
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Previous Comments View All
Thank the Lord they are finally going with a new style in advertising. The old iPod/iPhone/Mac ads were tiresome. 
Pretty impressive...especially when you consider this is a first generation iteration!
Great job Apple!
Well, that's thinking different.
I believe that was Peter Coyote doing the voice over, and the focus on specs suggests they're aiming this ad at a male audience.
I'm betting we'll see more that focus on the "fun" aspect and the "social networking" aspect as well. Possibly even an older demo ad that just shows the book/magazine aspect of the iPad.
Quote:
Originally Posted by Wurm5150 
This reminded me of the Newton ad back in the days... I think this was a nod to it...
This reminded me of the Newton ad back in the days... I think this was a nod to it...
You are not the only one...
http://www.macrumors.com/2010/05/12/...at-is-ipad-ad/
Quote:
Originally Posted by AppleInsider
Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary. ...
Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary. ...
I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.
It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
Quote:
Originally Posted by Prof. Peabody
I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.
It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.
It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
mega-magical
And I am coming along with ya. Whoa!
Quote:
Originally Posted by SpamSandwich
... the focus on specs suggests they're aiming this ad at a male audience...
... the focus on specs suggests they're aiming this ad at a male audience...
There isn't a single mention of the "specs" in the ad.
The "You already know how to use it" line will go down in advertising history as one of the most powerful pitches ever to the substantial portion of the public who consider themselves "technologically challenged."
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This reminded me of the Newton ad back in the days... I think this was a nod to it...