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Friday, July 09, 2010, 10:05 am
Fortune names Apple's Steve Jobs, Jony Ive smartest in tech
Fortune magazine has compiled a list of what it believes are the smartest people in the technology industry, and topping the list of CEOs is Apple co-founder Steve Jobs, while designer Jony Ive was named smartest designer.The magazine credited Jobs with bringing Apple from the brink of bankruptcy when he returned in 1997 to great heights. This year, Apple's market cap surpassed Microsoft's, making it the most valuable technology company in the world.
Fortune credited Jobs with reinventing music through iTunes, elevating animated films through Pixar, changing smartphones with the iPhone, and redefining the portable computing space with the iPad.
"Rocking one industry could be luck, but upending four? That's smart," the magazine wrote.
"He is a visionary, a micromanager, and a showman who creates such anticipation around new products that their releases are veritable holidays," author Jessi Hempel wrote. "And Jobs is a pop culture icon like no other business executive: An episode of The Simpsons a few years ago featured a Jobs-like character named Steve Mobs."
"His dictator-like control can cause havoc for partners: Jobs, 55, has decided, for example, that Apple products won't support Adobe Flash, the code most video-heavy websites depend on, leading designers to switch to new tools. But Jobs' vision is also what gives these devices their elegance, causing consumers' hearts to flutter."
And the magazine also named Apple's 43-year-old Ive the smartest designer in tech, crediting him with setting the course for design throughout the tech industry. Ive is Apple's senior vice president of industrial design, and crated the iPod, iPhone and iPad.
"With the launch of his first product, the iMac G3, Ive turned the utilitarian gray desktop computer into a translucent, gumdrop-shaped fashion statement," Hempel wrote.
Jobs finished ahead of Amazon Chief Executive Jeff Bezos, while Ive beat out Nintendo's Shigeru Miyamoto, creator of such beloved game franchises as Mario, Zelda and Donkey Kong.
Last November, Fortune also gave Jobs the title "CEO of the Decade." The magazine lauded him for making Apple a groundbreaking technology leader and the most valuable company in Silicon Valley.
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Previous Comments View All
And it took one post for an antennea reference
The title to this article says Forbes, but then the entire article talks about Fortune. Just wondering which one it is? Fortune or Forbes?
This must have been awarded before the iPhone 4 came out.
They also failed to mention that Steve Jobs helped create the personal computer industry and then revolutionized the industry with the Macintosh.
Well, the smartest unless it comes to antenna design. 
Well, if you do not touch that one particular area, the phones is unquestionably better as far as reception, fewer dropped calls and better upload and download speeds in comparison to the previous phones.
So close.
Smartest guy?
This the same guy that just released a phone that people can't make calls from?
And the other schmuck, is the actual designer of the phone that can't make and reciee calls unless of course you hold it in a certain way.
No way, tell me this can not be true.
Forbes is a loser magazine anyway, sales way down probably near folding!
3goldens ... What an absolute Richard-cranium you are! Go get a phone designed by Steve Ballmer. You deserve it.
@Post #1
Being smart does not mean just good in one thing but severals. And it is natural to be bad on a few others as well. The award obviously gave consideration to all things and meritted them accordingly. If you are so annoyed with the antennae issue, save your mind and leave buying (or using, if you already - unfortunately, succumbed to the vibe) the iPhone or any Apple products. Obviously, judging from your post you are not that 'smart'.
Oh for crying out loud already, its like the iphone 4 is the first and last thing Apple have ever designed. I'm so sick of hearing about it (the antenna). I get mine in a week with any luck and can't wait. Hasn't stopped me from buying it, or 9.5 million others. GEE. Stinks of 'failure' to me??? LOL. Go Steve Jobs. As genius as ever. And Im going to get an element case for my iphone 4 anyway just cos theyre sexy not because I give a toss about some death grip, which ironically enough, has been done to death.
"And it took one post for an antennea reference."
It's called bib-dribbing and spoon-clanging. Don't knock it: it take a special talent to do both at the same time.
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Smartest guy?
This the same guy that just released a phone that people can't make calls from?
And the other schmuck, is the actual designer of the phone that can't make and reciee calls unless of course you hold it in a certain way.
No way, tell me this can not be true.
Forbes is a loser magazine anyway, sales way down probably near folding!