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Tuesday, July 20, 2010, 06:00 pm
Apple: "international numbers are absolutely killer"
While noting domestic growth in the US that has consistently outpaced the overall industry for the last 17 consecutive quarters, Apple drew specific attention to even more dramatic growth in sales internationally in its June quarter conference call.Apple's chief operations officer Tim Cook said Apple's "international numbers are absolutely killer," citing particularly strong growth in Asia, Europe and Japan. Cook noted 144% growth in China and near double growth in Hong Kong sales.
Even in Spain, where the economy has been in the doldrums of recession, Cook noted 59% growth in Mac sales. Apple will also be expanding its Spanish iPhone mobile partner from a single exclusive provider to three alternative carriers.
In its last conference call, Apple executives had pointed to a stronger US dollar as one of five factors that could depress profit margins. However, the company said margins remained higher at 39.1% due to lower transition costs than expected and favorable adjustments. Increased foreign sales also resulted in a lower tax rate.
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Previous Comments View All
1. While the USA and most of Europe are feeling the pain of economic recessions, the rest of the world is not.
2. All over the world, on average, incomes are rising. More and more people move into both the middle and upper class every day. Sure, the average income in many countries is low, but if India has 1% of its population move into the middle class, how many people is that?
3. On average, real per-capita income in the USA has doubled every 50 years. It is doing way better than that in many countries (e.g., "worst" Korea, Japan, China, Brazil, etc.)
Bottom line, Apple stuff is more affordable to more people every day.

1. While the USA and most of Europe are feeling the pain of economic recessions, the rest of the world is not.
2. All over the world, on average, incomes are rising. More and more people move into both the middle and upper class every day. Sure, the average income in many countries is low, but if India has 1% of its population move into the middle class, how many people is that?
3. On average, real per-capita income in the USA has doubled every 50 years. It is doing way better than that in many countries (e.g., "worst" Korea, Japan, China, Brazil, etc.)
Bottom line, Apple stuff is more affordable to more people every day.
Very true. The Mac is a huge sleeper growth opportunity in that regard.
However, in the short term, the appreciating dollar could put a drag on EPS growth, given the increasing role of non-US profits.

While noting domestic growth in the US that has consistently outpaced the overall industry for the last 17 consecutive quarters, Apple drew specific attention to even more dramatic growth in sales internationally in its June quarter conference call.
Apple's chief operations officer Tim Cook said Apple's "international numbers are absolutely killer," citing particularly strong growth in Asia, Europe and Japan. Cook noted 144% growth in China and near double growth in Hong Kong sales.
Even in Spain, where the economy has been in the doldrums of recession, Cook noted 59% growth in Mac sales. Apple will also be expanding its Spanish iPhone mobile partner from a single exclusive provider to three alternative carriers.
In its last conference call, Apple executives had pointed to a stronger US dollar as one of five factors that could depress profit margins. However, the company said margins remained higher at 39.1% due to lower transition costs than expected and favorable adjustments. Increased foreign sales also resulted in a lower tax rate.
Yes international growth is smoking gheezzz Im from the U.S. but being here in Manila Im seeing this as well...One problem I do see though is in its Apple "official reseller" stores here is the lack of salesman knowledge as well as a lack of customer service at a few stores here..its damn right insane to have to walk up to someone sometimes and ask do you work here? because they were just standing there gazing off into the horizon....But this is not the case in "all" stores

Apple's chief operations officer Tim Cook said Apple's "international numbers are absolutely killer," citing particularly strong growth in Asia, Europe and Japan. Cook noted 144% growth in China and near double growth in Hong Kong sales.
in the last quarter report, tim cook mentioned that the first half of fyear of 2010, it made $1.3 billion revenue in china and up almost 200% from the last year period. now he is saying that this quarter is about 144%. if the trend continues, i would not surprise to see $2 billion revenue in china this year. i don't think this number includes hong kong and taiwan. if apple's profit margin is 40%, apple can make 800 millions in china annually. also, china's sale is a third of the whole asia sale.
it would be great if we know the sale distribution among mac, iphone, ipad, etc.
Australia was fortunate enough to escape the global recession relatively unscathed and so Apple's growth here has been monstrous. The iPhone's market share here is one of the highest (if not the highest) in the world. They're building stores here as quickly as they can. Two more in the last quarter and two more in the next quarter.

Apple's chief operations officer Tim Cook said Apple's "international numbers are absolutely killer," citing particularly strong growth in Asia, Europe and Japan. Cook noted 144% growth in China and near double growth in Hong Kong sales.
Things that make you go "hmmmm".
I recently saw a listing of the top selling computer companies in the U.S. and worldwide. Apple was number 4 on the US list, but didn't make the "cut" of the top six in the worldwide list.
It's also interesting to note that netbooks were included as computer sales, but iPads were not. What would be really interesting is to do the numbers where the iPads are included as computers, or the netbooks are excluded, and then see how Apple ranks.
But in any case, there's a huge worldwide market share available to capture, and it's growing all the time. Another reason to expect Apple to keep growing by leaps and bounds for years to come.

Things that make you go "hmmmm".
I recently saw a listing of the top selling computer companies in the U.S. and worldwide. Apple was number 4 on the US list, but didn't make the "cut" of the top six in the worldwide list.
It's also interesting to note that netbooks were included as computer sales, but iPads were not. What would be really interesting is to do the numbers where the iPads are included as computers, or the netbooks are excluded, and then see how Apple ranks.
But in any case, there's a huge worldwide market share available to capture, and it's growing all the time. Another reason to expect Apple to keep growing by leaps and bounds for years to come.
People who do't get it usually go "hmmmm."

Australia was fortunate enough to escape the global recession relatively unscathed and so Apple's growth here has been monstrous. The iPhone's market share here is one of the highest (if not the highest) in the world. They're building stores here as quickly as they can. Two more in the last quarter and two more in the next quarter.
And iPhone 4 hasn't even appeared here yet. Apple is doing what they should have been doing when they lost it to IBM and then Microsoft. Let's hope they don't forget why they are needed. I was helping someone with a Windows version of PowerPoint, an absolutely dire interface.
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If Apple wants serious growth Internationally they need more international stores. In particular two or three stores in the countries they currently have no stores. The fact that they have no store in Dublin is telling, for example.