Wednesday, August 11, 2010, 01:35 pm PT (04:35 pm ET)
Apple's iPod refresh pegged for for mid-September - rumorWhile Apple's still-unannounced iPod-centric keynote is seen as an inevitability, when the company will actually hold the annual event remains unknown. One new report suggests it will take place in mid-September.
Citing "several sources," Kara Swisher of BoomTown reported Wednesday that Apple's upcoming event will be held "possibly closer to mid-September this time." That's in contrast to recent rumors that suggested Apple could hold an event as early as this month.
Regardless, that Apple will hold an event soon to introduce new iPods is accepted as a forgone conclusion, as the hardware maker has introduced new media players around this time every year since 2005. Last year's media event, where the iPod nano with a video camera and FM tuner was announced, was held on a Wednesday, Sept. 9.
Apple typically does not give a long lead time ahead of the events, either. Last year, the company did not inform the press of the Sept. 9 "Let's Rock" keynote, presided over by Chief Executive Steve Jobs, until Aug. 31.
Speculation and rumors suggest that the biggest announcement this year will be a major update to the iPod touch, adding two cameras and a high-resolution Retina Display, like are found on the iPhone 4.
Apple may have even tipped its hand earlier this summer when it said it would ship millions of devices compatible with the FaceTime video chat protocol, suggesting that the new iPod touch will feature a forward-facing camera. Currently, only the iPhone 4 is capable of FaceTime calls over Wi-Fi.
On Topic: iPod
- Review: Parrot Asteroid Smart in-dash head unit with navigation and app support
- Apple's new $199 iPod touch now available in the UK, other countries as global rollout continues
- Teardown of new $199 16GB iPod touch finds same design & parts as 32GB & 64GB models
- Apple launches $199 16GB iPod touch with rear camera in 6 colors, slashes prices on 32GB & 64GB models
- Apple, Inc. and the pursuit of affordable luxury electronics