Thursday, August 19, 2010, 11:35 am
Apple's online store now allows customers to 'Compare Macs'
A new "Compare Macs" option was added to Apple's online store Thursday, allowing customers to review the hardware specifications and prices of multiple machines at once.The Apple Store was down temporarily early Thursday, and returned to quietly offer the unannounced new feature, which was first noted by The Loop. When browsing the Mac section of Apple's online store, the new feature is listed to the left of the product lineup atop the page.
After selecting Compare Macs, users are taken to an interactive Web application in the browser that allows them to select up to three different Macs, including notebooks and desktops. Users can view the standard hardware, or make additions such as more RAM or a larger hard drive, and compare the prices of each machine.
The side-by-side breakdown of each computer is presented in five categories: hardware, software, technical specifications, environmental status report and configuration summary.
After configuring a Mac in the comparison tool, if customers decide they want to buy that machine, they can quickly add it to their cart with the click of a button. In addition, customers save the configuration for later as they ponder their purchase.

Shoppers can also compare prices on Macs from Apple and other resellers by turning to the AppleInsider Mac Pricing Matrix, including below. Deals are available on all current generation Macs, which include the MacBook, MacBook Pro, MacBook Air, iMac, Mac mini and Mac Pro.
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APPINSDRMWB38717
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B&H
Photo is offering a free copy of Parallels 8 and up
to $755 off Macs bundled with 3-years of AppleCare. * MacMall is offering AppleInsider readers an additional 3% off all MacBooks & iMacs with Promo Code: APPINSDRMWB38717 ^ indicates an Apple Certified Refurbrished Model available in extremely limited quantity, while supplies last. Don't forget to sell your old Macs and iOS devices for cash; it helps offset the cost of your new Apple gear. |
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![]() MacBook Air
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Discount
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| 11" Air (1.70GHz/4GB,/64GB) | $999.00 | $938.99 | $910.82* | on order | $939.00 | $88.18 | |||
| 11" Air (1.70GHz/4GB/128GB) | $1,099.00 | $1,034.99 | $1,003.94* | $1,099.00 | $1,034.99 | $95.06 | |||
| 13" Air (1.80GHz/4GB/128GB) | $1,199.00 | $1,129.99 | $1,096.08* | $1,199.00 | $1,099.00 | $102.92 | |||
| 13" Air (1.80GHz/8GB/128GB) | $1,299.00 | n/a | $1,260.99* | n/a | on order | $38.01 | |||
| 11" Air (2.00GHz 8GB/128GB) | $1,349.00 | n/a | $1,303.68* | n/a | $1,349.00 | $45.32 | |||
| 13" Air (1.80GHz/4GB/256GB) | $1,499.00 | 1-2 months | on order | on order | on order | $118.66 | |||
| 11" Air (2.00GHz /4GB/256GB) | $1,549.00 | n/a | on order | n/a | $1,449.00 | $100.00 | |||
| 11" Air (2.00GHz/4GB/512GB) | $1,749.00 | n/a | on order | n/a | $1,749.00 | $176.11 | |||
![]() 13- and 15-inch MacBook Pro (without Retina display)
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| 2.5GHz 13" (4GB/500GB HDD) | $1,199.00 | $1,112.79 | $1,079.40* | sold out | $1,119.35 | $119.60 | |||
| 2.5GHz 13" (8GB/500GB HDD) | $1,299.00 | n/a | on order | n/a | n/a | $86.51 | |||
| 2.9GHz 13" (8GB/750GB HDD) | $1,499.00 | $1,398.99 | $1,357.02* | $1,499.00 | $1,374.00 | $141.98 | |||
| 2.9GHz 13" (8GB/1TB HDD) | $1,599.00 | n/a | $1,546.18* | n/a | $1,559.00 | $52.82 | |||
| 2.9GHz 13" (8GB/256GB SSD) | $1,899.00 | n/a | on order | n/a | $1,799.00 | $153.01 | |||
| 2.3GHz 15" (4GB/500GB HDD) | $1,799.00 | $1,709.96 | $1,658.66* | $1,649.00 | $1,659.00 | $150.00 | |||
| 2.3GHz 15" (4GB/750GB HDD) | $1,899.00 | n/a | on order | n/a | n/a | $61.82 | |||
| 2.3GHz 15" (4/750/ANTI-GLARE) | $2,149.00 | n/a | n/a | n/a | $2,149.00 | $0.00 | |||
| 2.7GHz 15" (8GB/750GB HDD) | $2,599.00 | n/a | $2,516.01* | n/a | n/a | $82.82 | |||
![]() 13-inch MacBook Pro (MBP) with Retina
display
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| 2.5GHz 13" MBP (8GB,128GB) | $1,499.00 | $1,419.00 | $1,377.38* | $1,399.00 | $1,416.10 | $121.62 | |||
| 2.6GHz 13" MBP (8GB,256GB) | $1,699.00 | $1,599.00 | $1,551.98* | $1,649.00 | $1,599.00 | $147.02 | |||
| 2.5GHz 13" MBP (8GB,256GB) | $1,699.00 | $1,539.99 | $1,479.99 | $1,499.00 | $1,479.99 | $249.01 | |||
| 2.9GHz 13" MBP (8GB,256GB) | $2,199.00 | n/a | $1,599.99 | sold out | sold out | $599.01 | |||
| 2.5GHz 13" MBP (8GB,512GB) | $2,499.00 | n/a | $1,699.99 | sold out | $1,899.95 | $799.01 | |||
| 2.9GHz 13" MBP (8GB,512GB) | $2,699.00 | n/a | $1,799.99 | sold out | n/a | $899.01 | |||
| 2.5GHz 13" MBP (8GB,768GB) | $2,999.00 | n/a | $1,839.99* | sold out | $2,149.00 | $1,159.01 | |||
| 2.9GHz 13" MBP (8GB,768GB) | $3,199.00 | n/a |
$2,279.49* |
sold out | sold out | $919.51 | |||
![]() 15-inch MacBook Pro (MBP) with Retina
display
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| 2.3GHz 15" MBP (8GB, 256GB) | $2,199.00 | $1,944.99 | $1,899.99 | sold out | $1,899.00 | $300.00 | |||
| 2.4GHz 15" MBP (8GB, 256GB) | $2,199.00 | $2,079.98 | $2,017.58* | $2,199.00 | $1,999.00 | $200.00 | |||
| 2.6GHz 15" MBP (8GB, 512GB) | $2,799.00 | $2,279.99 | $2,299.99 | sold out | $2,249.00 | $550.00 | |||
| 2.7GHz 15" MBP (16GB, 512GB) | $2,799.00 | $2,649.99 | $2,570.48* | $2,799.00 | $2,599.00 | $228.52 | |||
| 2.7GHz 15" MBP (16GB, 768GB) | $3,199.00 | n/a | $2,699.99 | sold out | sold out | $499.01 | |||
![]() Mac mini
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| 2.50GHz dualCore i5 Mac mini | $599.00 | $574.98 | $574.98 | sold out | $574.98 | $24.02 | |||
| 2.30GHz quad Core i7 Mac mini | $799.00 | $788.85 | $788.84 | $794.00 | $779.00 | $20.00 | |||
| 2.30GHz quad Core i7 mini Server | $999.00 | $961.34 | $961.34 | $989.00 | $949.00 | $50.00 | |||
![]() iMac
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| 21.5" iMac (2.7GHz/8GB/1TB) | $1,299.00 | $1,229.99 | $1,193.08* | $1,279.00 | $1,224.95 | $105.92 | |||
| 21.5" iMac (2.7GHz/16GB/1TB) | $1,499.00 | n/a | $1,406.49* | n/a | $1,499.00 | $92.51 | |||
| 21.5" iMac (2.9GHz/8GB/1TB) | $1,499.00 | $1,429.99 | $1,387.08* | $1,479.00 | $1,399.99 | $111.92 | |||
| 21.5" iMac (2.9GHz/16GB/1TB) | $1,699.00 | n/a | $1,643.18* | $1,699.00 | $1,699.00 | $55.82 | |||
| 21.5" iMac (3.1GHz/8GB/1TB) | $1,699.00 | n/a | $1,643.18* | $1,699.00 |
$1,699.00 | $0.00 | |||
| 21.5" iMac (2.9GHz/8GB/1TB Fusion) | $1,749.00 | n/a | $1,682.94* | n/a | $1,749.00 | $66.06 | |||
| 21.5" iMac (3.1GHz/16GB/1TB) | $1,899.00 | n/a | $1,837.18* | n/a | $1,899.00 | $61.82 | |||
| 21.5" iMac (2.9GHz/16GB/1TB Fusion) | $1,949.00 | n/a | $1,885.68* | n/a | $1,949.00 | $63.32 | |||
| 21.5" iMac (3.1GHz/16GB/1TB Fusion) | $2,149.00 | n/a | $2,079.68* | n/a | $2,149.00 | $69.32 | |||
| 27.0" iMac (2.9GHz/8GB/1TB) | $1,799.00 | $1,699.98 | $1,648.98* | $1,779.00 | $1,699.98 | $150.02 | |||
| 27.0" iMac (3.2GHz/8GB/1TB) | $1,999.00 | $1,899.99 | $1,842.98* | $1,979.00 | $1,899.99 | $156.02 | |||
| 27.0" iMac (3.2GHz/8GB/1TB/680MX) | $2,149.00 | n/a | $2,079.68* | n/a | $2,149.00 | $69.32 | |||
| 27.0" iMac (3.4GHz/8GB/1TB) | $2,199.00 | n/a | $2,128.18* | n/a | $2,199.00 | $70.82 | |||
| 27.0" iMac (3.4GHz/8GB/1TB/680MX) | $2,349.00 | n/a | $2,273.68* | n/a | $2,349.00 | $75.32 | |||
| 27.0" iMac (3.4GHz/8GB/1T Fusion/675MX) | $2,449.00 | n/a | $2,370.68* | n/a | $2,449.00 | $78.32 | |||
| 27.0" iMac (3.4GHz/16GB/1TB) | $2,549.00 | n/a | $2,467.68* | n/a | $2,549.00 | $81.32 | |||
| 27.0" iMac (3.4GHz/8GB/1T Fusion/680MX) | $2,599.00 | n/a | $2,473.49* | n/a | $2,599.00 | $125.51 | |||
| 27.0" iMac (3.4GHz/8GB/3T Fusion/675MX) | $2,599.00 | n/a | $2,516.18* | n/a | n/a | $82.82 | |||
| 27.0" iMac (3.4GHz/8GB/3T Fusion/680MX) | $2,749.00 | n/a | $2,661.68* | n/a | $2,749.00 | $87.32 | |||
| 27.0" iMac (3.4GHz/16GB/1T Fusion/675MX) | $2,649.00 | n/a | $2,564.68* | n/a | $2,599.00 | $84.32 | |||
| 27.0" iMac (3.4GHz/16GB/1T Fusion/680MX) | $2,799.00 | n/a | $2,710.17* | n/a | $2,799.00 | $88.83 | |||
| 27.0" iMac (3.4GHz/16GB/3T Fusion/675MX) | $2,799.00 | n/a | $2,710.18* | n/a | n/a | $88.82 | |||
| 27.0" iMac (3.4GHz/16GB/3T Fusion/680MX) | $2,949.00 | n/a | $2,812.99* | n/a | $2,949.00 | $136.01 | |||
| 27.0" iMac (3.4GHz/16GB/786SSD/680MX) | $3,249.00 | n/a | $3,152.49* | n/a | $3,249.00 | $96.51 | |||
| 27.0" iMac (3.4GHz/32GB/3T Fusion/680MX) | $3,349.00 | n/a | $3,243.68* | n/a | $3,349.00 | $105.32 | |||
| 27.0" iMac (3.4GHz/16GB/786SSD/680MX) |
$3,449.00 | n/a | n/a | n/a | $3,449.00 | $0.0 | |||
![]() Mac Pro
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| 3.20GHz 4-Core Mac Pro | $2,499.00 | $2,285.99 | $2,285.98 | $2,499.00 | $2,285.98 | $199.12 | |||
| 2.40GHz 12-Core Mac Pro | $3,799.00 | $3,627.99 | $3,627.99 | $3,799.00 | $3,609.99 | $199.01 | |||
| 3.20GHz 4-Core Mac Pro Server | $2,999.00 | $2,999.00 | $3,099.99 | $2,999.00 | $2,714.07 | $284.93 | |||
![]() Apple Thunderbolt Display
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| 27-inch Apple Thunderbolt Display | $999.00 | $949.99 | $949.98 | $999.00 | $939.00 | $60.00 | |||
On Topic: Current Hardware
- Best Buy, Amazon knock 10% off Apple's MacBook Airs & iMacs for Mother's Day
- Best Buy MacBook Pro sale helps push down prices on 13" Retina models
- Apple adds 256GB, 512GB flash storage upgrade options for iMac
- Belkin Thunderbolt Express Dock for Mac now shipping for $299
- AI readers now get lowest prices on Apple's iMacs & MacBooks with new coupons
















I do not see this as a big deal. The Macs that the store sells are pretty easy to classify and compare. They do not try and emulate the Dell shopping experience with hundreds of nearly identical models.

Lets take a look at we find at Apple.com.
Plastic note book.
Metal notebook.
Thin Metal Notebook.
Note book w/o a screen or battery.
Notebook with a really big screen but no battery.
Large cheese grader that starts at 2 bazillion dollars.
Did I miss anything?
Ok, so I am being a little sarcastic but it's not like there are dozens of models to compare.