Hi Warner Bros,


As the consumer, I'm not interesting in paying more than $0.99 cents for a TV show. Watching a whole season of your show simply gets too expensive. It's not viable. I could spend my money on a lot of other things that would make more sense (like Netflix).

I'm sure Pepsi would prefer to charge $5.00 for a 2-liter, but the market demands cheaper products. Either figure out how to hit the $0.99 cent price point or don't expect many people to be buying your shows.


Thank you,
Andrew


P.S. If your high price points make people not buy your shows, don't blame it on piracy and go crying to the public. This is your problem, not ours. Pepsi doesn't blame poor sales on store theft, neither should you.

Full package digital cable costs $2/day. If WB truly expects me to pay that much for a single episode they're nuts.

Let's see. They're willing to have Amazon SELL the episodes for $1.99 to $2.99 each (mostly $1.99), but they won't rent them for $0.99?

Idiots.

Television executives are eager to rush down the path pioneered by music industry executives, where they try to stubbornly cling to their old models while the profitability of their industry collapses around their ears.

They're modeling what "should" be the ROI for their hideous product on what they used to be able to get. The reality is that fewer and fewer are watching network television, and once you lose a generation the game's pretty much over. You can pick up some ancillary bucks by moving deck chairs on the Titanic and trying to "monetize" whatever convoluted scheme you've come up with to manage distribution to other platforms, but by putting all kinds of barriers in the way of allowing people to watch what they want, when they want, on the device they want, you're simply hastening the demise of your enterprise.

They think Gossip Girl is precious enough to extract a usurious toll. Hilarious.

Hows about we just start the old-fashioned boycott? Vote with our wallets and let WB find out what WE think the prices should be...

Of course, I don't watch any of that stuff so I'm already on board.

Mr. Executive, meet the market. In fact, 99 cents is probably too high but stick to your guns, lose money, and do some power point presentations showing how your company's losses were not your fault. After all, you have your golden parachute under the desk so it's all good.