Never miss an update Follow AppleInsider
Tuesday, November 02, 2010, 07:00 am
Apple drops Mac mini prices internationally
Apple on Tuesday reduced the price of its Mac mini line of desktops in markets not priced in U.S. dollars, providing a discount to international shoppers on both the standard Mac mini, as well as the server option.The price changes, first discovered by Macerkopf.de (via Google Translate), were reportedly confirmed by Apple to impact all international sales of the device. For example, the entry-level machine was dropped by 100 euros to 709 euros, while the Mac mini with Snow Leopard Server is now 999 euros, reduced from 1149 euros.
In the U.S., the prices direct from Apple are unchanged: the entry-level Mac mini still costs $699, while the server edition runs $999. Both models ship within 24 hours.
In June, Apple released a new, unibody Mac mini that added HDMI output and support for Secure Digital Extended Capacity flash memory cards. The tiny hardware, just 1.4 inches tall, is Apple's compact desktop Mac.
The machine also has improved energy efficiency, which has led Apple to pitch it as the most affordable Mac in terms of both price and power costs. For $699, customers get a Nvidia GeForce 320M graphics processor, a 2.4 GHz Intel Core 2 Duo Processor, 320GB hard drive, and 2GB of RAM.
Reduced prices on the Mac mini are also available to readers who use AppleInsider's Mac Pricing Matrix, also included below:
 Mac mini
|
 |
 |
 |
 |
 |
Discount
|
| 2.50GHz dualCore i5 Mac mini | $599.00 | $574.98 | $574.98 | sold out | $574.98 | $24.02 |
| 2.30GHz quad Core i7 Mac mini | $799.00 | $774.99 | $788.84 | $794.00 | $779.00 | $24.01 |
| 2.30GHz quad Core i7 mini Server | $999.00 | $980.00 | $961.34 | $989.00 | $949.00 | $50.00 |
In addition, Apple also slightly reduced prices of the MacBook and MacBook Pro in Germany. The white unibody MacBook is now 999 euros (from 1015 euros), while the 13-inch MacBook Pro is 1149 euros (from 1166 euros).
Categories:
On Topic: Current Hardware
- Domestic Mac sales flat in April, viewed as slight positive for Apple
- Best Buy, Amazon knock 10% off Apple's MacBook Airs & iMacs for Mother's Day
- Best Buy MacBook Pro sale helps push down prices on 13" Retina models
- Apple adds 256GB, 512GB flash storage upgrade options for iMac
- Belkin Thunderbolt Express Dock for Mac now shipping for $299
Previous Comments View All
it's just an adjustment for the exchange rates.
Quote:
Originally Posted by saarek 
Well that at least puts the machine closer to the US price, still more expensive but not nearly as bad as usual.
I wonder if the Mac Mini didn't sell well in the UK and elsewhere due to the rip off pricing.
Hopefully the pricing will spur on good sales and Apple might decide to price their other machines at equivalent dollar pricing rather than profiteering.
Well that at least puts the machine closer to the US price, still more expensive but not nearly as bad as usual.
I wonder if the Mac Mini didn't sell well in the UK and elsewhere due to the rip off pricing.
Hopefully the pricing will spur on good sales and Apple might decide to price their other machines at equivalent dollar pricing rather than profiteering.
Let's see. Your corporate taxes are higher. In fact, basically all your taxes, doing business and the cost of goods & services are higher in the UK than in the US. And as long as you can, for an example, get a hip replacement for free while your American counterpart is doling out $50,000, it will always be.*
Your contention that Apple is practicing profiteering is FUD.
* Let's be clear that the cost of health care is not the only contributor to the issue. There are a lot of other differences that makes the US look a lot greener when looking out their trailer windows or vice versa for those that had to look out the from the towers of London.
Quote:
Originally Posted by AppleInsider
Apple on Tuesday reduced the price of its Mac mini line of desktops in all markets not priced in U.S. dollars, providing a discount to international shoppers on both the standard Mac mini, as well as the server option.
Apple on Tuesday reduced the price of its Mac mini line of desktops in all markets not priced in U.S. dollars, providing a discount to international shoppers on both the standard Mac mini, as well as the server option.
No change in HK Dollars at the HK store. The writer of the article should get their facts straight.
Quote:
Originally Posted by tonton
No change in HK Dollars at the HK store. The writer of the article should get their facts straight.
No change in HK Dollars at the HK store. The writer of the article should get their facts straight.
No change here in Singapore as well ...
Since we know that Apple never makes changes in prices that are temporary, this might be interpreted as a strong signal that Apple expects the US dollar to remain weak for a very long time.
It also suggests that a larger share of Apple's costs (at least for the Mac Mini) are in the US than in other countries, since a weaker dollar means higher costs in other countries. For a Mac, this seems plausibly true, since a big part of the cost is the Intel processor and the software/design costs.
Quote:
Originally Posted by 1stmac
No change here in Singapore as well ...
No change here in Singapore as well ...
Well, the writer is mostly correct, since those are countries that peg their currency to the dollar, which means they effectively use the US dollar (unless I'm wrong about the peg, in which case, nevermind).
No change here in Canada. Should we really pay $50 more? Our dollars are pretty much at par.
Too bad Apple didn't stick with the mini's original pricing of $499. Most of the other Mac lines have either maintained or dropped their prices over the years. But each major revision of the mini (PPC -> Intel & unibody) have added $100 to the base price of the mini. A 40% price increase isn't progress.
Quote:
Originally Posted by Wiggin
Too bad Apple didn't stick with the mini's original pricing of $499. Most of the other Mac lines have either maintained or dropped their prices over the years. But each major revision of the mini (PPC -> Intel & unibody) have added $100 to the base price of the mini. A 40% price increase isn't progress.
Too bad Apple didn't stick with the mini's original pricing of $499. Most of the other Mac lines have either maintained or dropped their prices over the years. But each major revision of the mini (PPC -> Intel & unibody) have added $100 to the base price of the mini. A 40% price increase isn't progress.
I think I'd rather see Apple hold the Mini price at its current point, but add approximately 40 GB of SSD to the motherboard for OS and apps. That would make the Mini feel like a very fast machine.
heck, they should do that across the Mac lineup. They could put the OS and the applications folder on the SSD, and default to having all other user files (pictures, movies, music, documents, downloads, etc) on a traditional mechanical drive.
Latest Apple Headlines
-
Apple granted patents on push-to-talk, double-sided touch panel
~24 minutes ago -
Apple on pace to double lobbying spending on taxes, other issues
~1 hour ago -
Mailbox for iOS gains native iPad compatibility
~3 hours ago -
Apple invention adjusts audio based on a display's orientation, user positioning
~5 hours ago -
Apple investigating advanced AirPlay system with device-specific UIs
~6 hours ago - more...
Want to write for AppleInsider? Submit your application now!
Lowest Prices Anywhere!
| Model | Price | You Save |
|---|---|---|
| Core i5 MacBook Pros w/ Retina | ||
| 13" 2.5GHz/8GB/128GB | $1,406.48 | $292.52 |
| 13" 2.5GHz/8GB/256GB | $1,479.99 | $519.01 |
| 13" 2.5GHz/8GB/512GB | $1,699.99 | $799.01 |
| Core i7 MacBook Pros w/ Retina | ||
| 13" 2.9GHz/8GB/256GB | $1,599.99 | $599.01 |
| 13" 2.9GHz/8GB/512GB | $1,799.99 | $899.01 |
| 15" 2.3GHz/8GB/256GB | $1,899.99 | $299.01 |
| 15" 2.6GHz/8GB/512GB | $2,299.99 | $568.01 |
| 15" 2.7GHz/16GB/768GB | $2,699.99 | $499.01 |
| Model | White | Black | |
|---|---|---|---|
| iPad mini (WiFi only) | |||
| 16GB WiFi |  |
$329.99 | $329.99 |
| 32GB WiFi | |
$429.99 | $429.99 |
| 64GB WiFi | |
$529.99 | $529.99 |
| iPad mini (WiFi + 4G) | |||
 |
 |
 |
|
| 16GB 4G White | $459.99 | $459.99 | $459.99 |
| 32GB 4G White | $559.99 | $559.99 | $559.99 |
| 64GB 4G White | $659.99 | $659.99 | $659.99 |
| 16GB 4G Black | $459.99 | $459.99 | $459.99 |
| 32GB 4G Black | $559.99 | $559.99 | $559.99 |
| 64GB 4G Black | $659.99 | $659.99 | $659.99 |
Well that at least puts the machine closer to the US price, still more expensive but not nearly as bad as usual.
I wonder if the Mac Mini didn't sell well in the UK and elsewhere due to the rip off pricing.
Hopefully the pricing will spur on good sales and Apple might decide to price their other machines at equivalent dollar pricing rather than profiteering.