Report predicts "monster holiday season" for AppleApple appears set to ride a surging wave of holiday spending, with customers reporting a big jump in their plans to buy new Mac notebooks over the next three months.
According to research performed by ChangeWave, buyers who report plans to buy a new notebook computer in the next 90 days have peaked to 10 percent of the survey group of 2,812 people, the highest level noted in the last three years.
Apple's share of that market has also jumped, from around 25 percent to 36 percent of the survey group. Buyers' sharply increased plans are likely related to the introduction of the new MacBook Air, which reaches new lower price points while delivering iPad-like portability.
Research director Paul Carton wrote, "the manufacturer most responsible for the surge in laptop demand is Apple, with 36 percent of planned laptops buyers saying they'll purchase a Mac, a huge 11 percentage point jump since our previous survey of a month ago.
"Simply put," Carton said, "it's the highest level of planned laptop buying ever for Apple in a ChangeWave survey."
On Topic: Current Hardware
- Apple initiates replacement program for MacBook USB-C charging cables
- Apple offers free repairs for 2013 Mac Pros with defective video cards
- Apple Back to School promo returns to Australia & New Zealand, offers Beats or iPad discounts
- PSA: If you don't want to fry your new MacBook, pay attention to the quality of your USB cables
- Intel details new Skylake chips hinting at Apple's future 15" MacBook Pro specs