Europe is where iCloud will probably have the biggest problem. Spotify is now very well established, supports just about every mobile platform out there and offers a massive library of music all streaming for a flat rate every month.

There is only three things I need iCloud to do, in addition to MobileMe functions:

1. Send whatever media files I tag on any iDevice/computer up to the cloud and back down for full wireless syncing or just streaming. I don't want only the copyrighted music stored by Apple that Apple decides *they* want to stream to you. That is nonsense, requires stupid, pointless and time-wasting negotiation with idiotic media conglomerates and is usually crippled outside the US - outside the US being where most of Apple's growth in the next five years is going to take place. If Dropbox can stream and sync any media file I put up there, why can't Apple?

2a. Send and sync any file such as Dropbox and hence make iCloud the "default file system" for iOS devices. You want a file structure, local file management? Yes, you can, and it's cloud-enabled. Dropbox and other apps have proven that obviously more than one app requires access to the same files, and we cannot get away yet from needing to see all our files at once. Because even if it is not so relevant for a mobile device, remember that it is usually mirrored through the cloud on a desktop or laptop computer - where one is used to seeing files and file structure.

2b. Integrate 2a above with all iWork apps on iOS and Mac, essentially making iWork a legitimate Google Docs competitor.

3. In iOS 5, enable fully untethered operation and OS updating of any iOS 5 device.

Key words: Tag as Cloudify, then, from the cloud, Stream or Sync. Any file. Plus, iOS 5 Untethered.

This is what I believe Apple needs to do. Otherwise, all this iCloud stuff is going to be yet more too little, too late and exposes their Achilles heel for Google and others to chip away at even more.

Including one 'headgear' category? Interesting. Headgear + Cloud source.