Wednesday, June 22, 2011, 02:00 pm
'CNBC Titans' biography of Apple CEO Steve Jobs airs Thursday nightThe season premiere of "CNBC Titans" will kick off this Thursday at 9 p.m. when the program offers an unauthorized look at Apple's iconic chief executive, Steve Jobs.
In previous seasons, "CNBC Titans" has offered a closer look at legendary executives and staples of American culture like Donald Trump, Ted Turner, Hugh Hefner and Merv Griffin. This week's season premiere will mark the first time the program takes an unauthorized look at Jobs.
"Irrepressible and iconic, Steve Jobs has reigned as the undisputed king of Silicon Valley for the better part of three decades," the official episode description reads. "From the Macintosh and the iPod, to iTunes and the iPhone, Jobs has secured his legacy as one of the few who dared to 'Think Different.'"
Before the episode airs, viewers can preview the hourlong program and watch a number of exclusive Web extras available on the online episode guide. There, some of the highlights of the program are also detailed.
The previews and Web features indicate the special will cover Jobs' role in the personal computer revolution, as well as his "confrontational personality." One snippet notes that Jobs is "famous for his ruthless reputation inside the walls of Apple."
"From his parents' California garage he launched the personal computer revolution and built Apple into the most envied, and valuable, technology company in the world," the description reads.
Future episodes of "Titans" this season will cover musician Quincy Jones, Jack Daniel's whiskey, and Hershey's chocolate. New episodes will premiere on Thursdays through the end of August.
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