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Tuesday, July 19, 2011, 10:30 pm PT (01:30 am ET)

Chinese counterfeiting extends to full-blown fake Apple retail stores

Extremely detailed knock-off Apple retail stores, complete with blue t-shirt-wearing employees claiming to work for the company, have been discovered in China.

According to the blog BirdAbroad (via ifoAppleStore), several counterfeit Apple stores have popped up in Kunming, China. One such location featured a winding staircase and employees in t-shirts with Apple logos and name tags.

"The name tags around the necks of the friendly salespeople didn’t actually have names on them – just an Apple logo and the anonymous designation “Staff,”" the report read.

The author called the store "the best ripoff store" she had ever seen, though there were several giveaways, such as the poor quality of the staircase and a sub-par paint job. Also, the stores do not appear to have upgraded to Apple's Retail 2.0 layout that uses iPads as "smart signs."

According to her, the employees at the store "all genuinely think they work for Apple." After store security guards and employees prohibited her from taking photos, the author hinted that she and her husband were "two American Apple employees visiting China and checking out the local stores" and were then allowed to photograph the store.

Fake Apple Store

Credit: BirdAbroad


Fake Apple Store

Credit: BirdAbroad


Several of the pop-up stores were located within blocks of each other in Kunming, including one "Apple Stoer" location.

Fake Apple Store

Credit: BirdAbroad


Though Apple products are frequently counterfeited in China, it is rare that copyists will pay enough attention to detail to so closely copy the company's retail store and business model.

Update: The Wall Street Journal spoke to a salesman at the store, who admitted the store was unauthorized, though he claimed store sells genuine Apple products at the same prices as advertised on the company's website.

Fake Apple Store

Credit: BirdAbroad


“It doesn’t make much of a difference for us whether we’re authorized or not,” he said over the phone. “I just care that what I sell every day are authentic Apple products, and that our customers don’t come back to me to complain about the quality of the products.”

The staff member also boasted that the store "should be one of the best in terms of scale and the level of professionalism."
Fake Apple Store

Credit: BirdAbroad


The Cupertino, Calif., iPhone maker revealed on Tuesday that sales in Greater China $3.8 billion in the June quarter, a whopping six-fold increase from a year ago. Apple's four official retail stores in mainland China are the company's highest traffic and highest grossing locations.

The company announced plans last February to open 25 retail stores in China over the next couple years in order to keep up with growing demand in the world's most populous nation. Hong Kong will receive its first Apple Store during the September quarter, while two locations in Chengdu are rumored to be in the works.

Apple plans to build 30 new retail locations during the fourth quarter of fiscal 2011. The company's retail business brought in a total of $3.5 billion in revenues last quarter.