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Tuesday, October 25, 2011, 03:53 pm
Macworld Expo mirrors Apple's product shift with new 'iWorld' name
Next year's Macworld Expo, set to kick off Jan. 26, 2012, will carry a new name for the first time, "Macworld|iWorld," to reflect the importance of Apple's i-products like the iPhone and iPad.The change was announced by Macworld on Tuesday, when registration for the three-day event began. Attendees can now sign up for what has been dubbed "the ultimate iFanevent."
“The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products,” said Paul Kent, the event’s vice president and general manager.
New features of this year's event include the Music Experience showcase, featuring live performances and talks from musicians who use Apple products. A new Film Event will highlight the use of Apple technology in movies and TV shows.
In all, the conference will include more than 75 talks, including educational sessions, how-to presentations, and tips-and-tricks demos. These "Tech Talks" are retained from previous Macworld Expos.
Exhibitors who have signed on for this year's event and are set to appear in the show floor include HP, Polk Audio and Sennheiser. More than 300 exhibitors are expected to visit, up from the 265 who attended in 2011.
Apple last participated in the Macworld Expo in 2009, and has since opted to host its own events, including media introductions of products as well as its annual Worldwide Developers Conference.
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Previous Comments View All
"Macworld|iWorld" is an awkward name
Lame.
Ever since Apple pulled out of Macworld, Macworld has been a total non-event.
Took them longer than Adobe to catch up with Apple.
Quote:
Originally Posted by Apple ][ 
Lame.
Ever since Apple pulled out of Macworld, Macworld has been a total non-event.
Lame.
Ever since Apple pulled out of Macworld, Macworld has been a total non-event.
I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.
Boooooo
Quote:
Originally Posted by CGJ
I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.
I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.
I'm not 100% sure, but I remember reading a few years back that were some dispute as to where it was going to be held one year. I think that Apple wanted New York and Macworld wanted Boston. Apple probably doesn't like other people telling them what to do, so they probably said something like "screw it, we don't need to be a part of Macworld anymore".
Quote:
Originally Posted by Tallest Skil
Boooooo
Boooooo
Let me guess...Abject nonsense?
Quote:
Originally Posted by Apple ][
I'm not 100% sure, but I remember reading a few years back that were some dispute as to where it was going to be held one year. I think that Apple wanted New York and Macworld wanted Boston. Apple probably doesn't like other people telling them what to do, so they probably said something like "screw it, we don't need to be a part of Macworld anymore".
I'm not 100% sure, but I remember reading a few years back that were some dispute as to where it was going to be held one year. I think that Apple wanted New York and Macworld wanted Boston. Apple probably doesn't like other people telling them what to do, so they probably said something like "screw it, we don't need to be a part of Macworld anymore".
MacWorld was moved to NYC from Boston while the Big Dig was going on. I attended in 1995 and back then we had to take a shuttle bus between two different exhibit halls, so perhaps the problem of trying to move attendees back and forth between locations with construction traffic patterns and additional congestion would have been too much.
When the Big Dig was finally over, IDG signed a deal to move back to Boston, but Apple did prefer NYC because so many of their customers were there and it was easy to attend. I agree with that, because the trip up to Boston was a multi-day hassle for me with long travel time and hotel expenses, coming from Philadelphia. When it was in NYC it was a pleasant day trip. For the movers and shakers in media based in Manhattan, it was a cab or subway ride.
Apple also pulled out because they were constantly expected to show products off at the Expo, and if they didn't have something ready to show in accordance with the rumors at the time it resulted in bad press. Now they can announce things on their own schedules, when products are ready.
While I loved watching new products get whipped out at Stevenotes, it's hard to argue that things are better for Apple the way they are now.
Quote:
Originally Posted by CGJ
I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.
I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.
Oh, I don't know, maybe they wanted to develop products and reveal them on their own schedule and timetable, instead of trying to time their entire cycle to Macworld? Makes perfect sense.
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Should've just called it AppleWorld