Sunday, January 22, 2012, 03:45 am
Apple's overseas manufacturing operations offer flexibility, not just savings - reportAn in-depth report on Apple's manufacturing operations details the gains in flexibility, diligence and skilled labor availability that the company gains from producing its devices overseas, while offering rare commentary from its current and former executives.
The New York Times presented on Saturday a close look at the Cupertino, Calif., company's move toward foreign production. The article was based on more than three dozen interviews with current and former Apple employees and contractors, as well as talks with "economists, manufacturing experts, international trade specialists, technology analysts, academic researchers, employees at Apples suppliers, competitors and corporate partners, and government officials."
According to the report, Apple holds a "central conviction" that overseas production facilities offer scale, flexibility, diligence and skilled workers that U.S. factories are no longer able to match.
Authors Charles Duhigg and Keith Bradsher related an anecdote from a dinner last February with President Barack Obama, Apple co-founder Steve Jobs, and several other tech luminaries. Obama reportedly asked Jobs why Apple is unable to to bring is manufacturing back to the U.S.
A guest at the dinner noted that Jobs candidly replied, "Those jobs aren't coming back."
Though Apple employs 43,000 people in the U.S., twice as many as it does overseas, some have criticized the company for not creating more jobs in its home country. The report noted that an additional 700,000 people work on Apple's products via the company's network of contractors, but most of them are located outside of the U.S.
Apples an example of why its so hard to create middle-class jobs in the U.S. now, said Jared Bernstein, a former economic adviser to the White House.
Jobs and President Obama at a dinner last year.
But, the company's executives have indicated that moving work overseas is their only option. A former executive recounted an instance prior to the launch of the original iPhone where 8,000 employees were woken up in the middle of the night to begin outfitting glass screens, a last-minute addition for the handset. Within just a few days, the factory was producing more than 10,000 iPhones a day.
The speed and flexibility is breathtaking, the executive said. Theres no American plant that can match that.
Sources revealed that the last-minute adjustment came about because Jobs demanded a change in the iPhone just weeks before its scheduled launch. He had reportedly noticed that the keys in his pockets had scratched a prototype device he had been testing.
I wont sell a product that gets scratched, Jobs was noted as saying. I want a glass screen, and I want it perfect in six weeks.
One Apple executive left the meeting and quickly booked a flight to Shenzhen, China to address the issue, according to the report.
Betsey Stevenson, the Labor Department's chief economist until last year, said U.S. companies used to prioritize American workers even when it meant higher costs. Thats disappeared," she said. "Profits and efficiency have trumped generosity.
But, others took issue with the claim, noting that workers with the mid-level skills required for factory work are in short supply in the U.S.
One Apple executive defended Apple's decision to produce iPhones overseas by noting that the device is sold in more than a hundred countries. We dont have an obligation to solve Americas problems. Our only obligation is making the best product possible, the executive said.
We shouldnt be criticized for using Chinese workers, one current Apple executive told the publication. The U.S. has stopped producing people with the skills we need.
The company did, however, used to pride itself on making its products at home. For instance, Jobs told the Times in 1984 that the first Macintosh was "a machine that is made in America."
Tim Cook, Apple's former chief operations officer and current chief executive officer, has been credited with developing Apple's overseas supply chain. One former high-ranking executive said that Cook decided to move much of its manufacturing to Asia because it can "scale up and down faster" and "Asian supply chains have surpassed what's in the U.S."
The entire supply chain is in China now, said a different former Apple executive. You need a thousand rubber gaskets? Thats the factory next door. You need a million screws? That factory is a block away. You need that screw made a little bit different? It will take three hours.
Apple manufacturing partner Foxconn has risen to become a giant in the industry. The company is estimated to assemble 40 percent of the world's consumer electronics.
They could hire 3,000 people overnight, said Jennifer Rigoni, who served as Apples worldwide supply demand manager until 2010. What U.S. plant can find 3,000 people overnight and convince them to live in dorms?
"Apples executives had estimated that about 8,700 industrial engineers were needed to oversee and guide the 200,000 assembly-line workers eventually involved in manufacturing iPhones," the report read.
The effort took just 15 days in China, compared to estimates by Apple's analysts that it would take nine months to find the necessary workers in the U.S.
Economists expect that the U.S. economy will adapt and find a way to replace some of the middle-class jobs it has lost overseas, but they warn that some workers, especially older ones, could be left behind during the transition.
New middle-class jobs will eventually emerge, said Lawrence Katz, a Harvard economist. But will someone in his 40s have the skills for them? Or will he be bypassed for a new graduate and never find his way back into the middle class?
For its part, Apple has lobbied the government to allow a tax holiday that would allow it and other American corporations to bring home overseas cash. The WIN America lobbying group, which Apple supports, argues that doing so would allow the companies to create more jobs in the U.S. Two-thirds of the iPhone maker's $81 billion cash hoard is currently located overseas.
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