Monday, January 30, 2012, 09:05 am
Apple puts some new hires on fake projects until they can be trusted
Apple's penchant for secrecy sometimes sees new engineers tasked with working on decoy products for a lengthy period of time while management vets their trustworthiness.The revelation was widely disclosed in Adam Lashinsky's new book "Inside Apple" and further corroborated by a former Apple engineer during the author's appearance at LinkedIn last week.
"A friend of mine who's a senior engineer, he works on -- or did work on -- fake products I'm sure for the first part of his career, and interviewed for 9 months," the employee said. "It's intense."
The exchange between Lashinsky and the former employee was captured, below, by Fortune's Philip Elmer DeWitt.
"Inside Apple," which was first previewed by AppleInsider earlier this month, also tells of a secret room at Apple devoted solely to designing product packaging and what users experience when opening a new product
It also offers details on Steve Jobs's interest in a startup camera company before he died late last year.
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OK. So am I supposed to be surprised? IIRC, it is fairly well understood that Apple engineers continue to work on fake projects as a matter of course. Fake projects help to quickly identify the source of leaks. Notice how there have been few if any real leaks since the leaks of the Power Mac G4 Mirror Double-Doors case? Leaks of the Power Mac G5 had virtually no similarity to the real G5.