Some of us predicted this (and take no joy in it).

This is just getting started. They'll probably have to pull or scale back Fire at some point.

Or they'll have to start charging more for them, taking away the only "real" advantage they have over the iPad. My guess is that they are not going to see the revenue stream from Fire users that they've built this model on. It's just not a sustainable model, unless they can get enough book sales and proprietary app sales to cover the cost - and I'd hate to be an Amazon accountant trying to determine how and where they're accounting for any recoup in cost.

Amazon is down 8.25% so far after hours.

Their quarter was better than expected... not sure why the negative AI slant. They actually made a profit for the quarter!

That said... I am not buying until it is in the 160's. Don't see how their business plan is sustainable with the Kindle Fire, and it seems like they are putting more emphasis on it.

See Amazon?

Selling many pieces of cheap junk = windows pc's/samsung phones/pretty much all android devices in general such as your Kindle Fizzle... fo' shizzle.

The cherry on top is missing Wall Street estimates.

Its not a 5 to 10 dollar loss per unit, its a 50 dollar loss per unit according to posts before the kindle fires introduction. Its so easy to sell a product when your giving it away and furthermore losing money on every sale. Dump the hardware Amazon, stick to what you know.

The point is not whether they make money. It is that they are roughly, vaguely, somehow ANDROID! Android tablets are now, what, 40% of the market? The BS talking point is all that matters to some.

You guys have zero ability of running a company.

What Amazon loses per unit, they make up for it in volume.

</sarcasm>

Sorry... it was a sad attempt to imitate Slapppy.