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Tuesday, February 14, 2012, 03:54 pm PT (06:54 pm ET)

Apple on verge of revealing first Netherlands store

The first Apple Store in the Netherlands is expected to unveiled in the near future as new window displays were put up on Tuesday announcing that the retail outlet will be "opening soon."

Dutch Apple blog iPhoneclub.nl (machine translation) has posted pictures of the renovated historic building that the new store will call home, showing window coverings that are reminiscent of Amsterdam's coat of arms with three vertically stacked Apple logos sitting in sharp relief against a background of the Netherlands' official color of orange.

Previous reports placed Feb. 18 as the day the store's unveiling would take place, however new reports from the outlet's staff as saying that a mandatory holiday has been planned for that date.

Apple's first Netherlands store will take up two levels of the historic HIrsch building in Amsterdam's central Leidseplein Square, and will join the company's Benelux headquarters that is located on the floor above.

Amsterdam Apple Store

Facade of soon-to-be-opened Apple Store in Amsterdam. | Source: iPhoneclub.nl


The news follows recent reports that iTunes Match had been released in the region as part of a staggered worldwide rollout.

The Cupertino, Calif., company has been busy with comprehensive renovations and building preservation work to ready the store for launch, though no word has been given regarding the official opening date.