Of note is that iTunes shows up in the Mac App Store in Mountain Lion, but as a "OS X Update". Interesting.

Also, the "HD" symbol next to the names of video content is broken. The left side is clipped.

So, I buy a movie that is 1080p. I have an iPhone 4. What happens? Do I now have to sync the SD version? Or is there now an SD/720p/1080p version/option? Same for the Apple TV2. Will I be forced to watch the SD versions? If so, not cool.

Just to clarify, if you want to down load 1080p movies, go to Preferences in iTunes, then go to the Store tab and under When downloading High Definition videos, select: 1080p.

iTunes 10.6? Sounds like it should have skipped to iTunes 10.80

Damn, I slay me.

OK, what I actually want to know is whether this means it's now iPad2 level hardware or iPad3 level. I mean... new iPad, but newer than new iPad2.

1) You have to set whether you want 720p or 1080p in your iTunes Preferences.

2) As predicted since there is no additional fee the file size isn't that much larger than 720p despite the pixel size difference being over 2x as much for a 16:9 video. It appears to only be about a 15% increase in bit rate. Perfectly sound decision since even those n tech sites keep calling for 1080p without ever mentioning the other characteristics involved in picture quality.

Has anyone outside the US been able to download 1080p content? I've just bought a HD movie (Men In Black) hoping it would be 1080p but the size is still the same as the 720p version so I'm guessing it isn't 1080p (it's still downloading). I did set the store preference to 1080p.