Thursday, March 15, 2012, 02:00 am
Apple poised to take 84% share of corporate market with new iPadA new analysis indicates corporate interest in the iPad has reached a new high, as 84 percent of companies planning on buying tablets next quarter have said they plan on buying the iPad.
22 percent of the 1,604 business IT buyers surveyed by ChangeWave Research last month said they plan on buying tablets for their employees during the second quarter of 2012, as noted by Silicon Republic. Among those 22 percent of respondents, 84 percent said they were planning on buying the iPad, up from 77 percent in November and a previous high of 80 percent last May and August.
According to the survey, the surge in interest for Apple's touchscreen tablet will have an impact on each of its competitors in the market. Across the board, non-iPad tablet makers saw a decline in corporate interest from November 2011 to February 2012.
For instance, second-place tablet maker Samsung saw purchasing intent drop from 10 percent last quarter to 8 percent, while Amazon dropped from 7 percent to 6 percent. The rest of the vendors, none of which garnered more than 5 percent in the previous survey, experienced a decline of 1 to 2 percent in the number of respondents who plan on buying their tablets.
Apple is believed to have accomplished a sizable lead on its rivals in the business tablet space. Morgan Stanley's Katy Huberty assumed earlier this week that Apple will maintain as much as an 80 percent share of the enterprise tablet market.
The Cupertino, Calif., has indicated that nearly all of the top Fortune 500 companies are actively using iPads. Chief Financial Officer Peter Oppenheimer said during a quarterly earnings call in January that business adoption of the iPad has been "unprecedented." The company sold 15.43 million iPads last quarter, up 111 percent year over year.
Preorder response to the third-generation iPad, set to go on sale on Friday at 8 a.m., has been extraordinary. Apple said in a statement last weekend that customer response was "off the charts." The allotment of iPads for preorders has already sold out and new orders will take as long as three weeks to ship.
Overwhelmingly positive responses initial reviews for Apple's third-generation iPad, set to go on sale on Friday, would also seem to suggest that Apple will have another hit with the device.
On Topic: ChangeWave
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