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Friday, May 25, 2012, 07:05 pm
Led by iOS, mobile devices now account for 20% of all internet traffic in U.S., Canada
According to a report from advertising network Chitika, the share of internet-connected mobile devices has risen to 20 percent in the U.S. and Canada, a large portion of which are Apple products like the iPhone and iPad.While the lion's share of internet traffic is still being generated by desktops and laptops, the mobile sector has bolstered its presence showing that an increasing number of mobile data users are browsing the web and accessing internet-connected apps, reports All Things D.
According to sites linked to Chitika's network, PCs make up nearly 80 percent of all internet traffic, followed by smartphones and tablets with 14.6 percent and 5.6 percent, respectively. Broken down by sector, Windows users comprise the bulk of web traffic with 85 percent while Mac users trail with only a 13 percent share.
On the mobile device front, however, Apple continues to dominate with its iOS mobile operating system. The iPad crushes competitors as far as internet usage metrics are concerned, with users of Apple's ubiquitous device accounting for 95 percent of all tablet traffic.
The smartphone segment also finds Apple with a commanding lead as iPhone users amount to about 72 percent of traffic compared to Android's 26 percent. Interestingly, Windows Phone now accounts for one third as much traffic as RIM's BlackBerry despite having a drastically lower market share.
Graph of U.S. and Canada internet traffic by device. | Data source: Chitika Insights
Just as iOS lends itself to internet access by offering an easy-to-use browser and connected apps, Windows Phone also excels in these areas. The statistics are indicative of BlackBerry users who may still be using devices that sport relatively small screens not optimized for web content viewing.
Friday's data looks to be congruous with a separate report from Chitika in April that found 71 percent of all mobile traffic originating from iOS devices.
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Previous Comments View All
It's likely that Chitika has difficulty determining the difference between notebooks and desktop PCs based on their ad server logs. After all, the operating systems and web browsers are the same. A Lenovo Thinkpad and a Dell Inspiron would likely have similar identification strings.
On a similar note, it's unlikely that Chitika could tell the difference between my MacBook (Late 2006) and my Mac mini (Mid 2010), both of which are running OS X Lion and the latest version of Safari.
Mobile device operating systems identify themselves as such, as do the browsers.
Maybe there are specialized scripts that can be run to provide more granular information, but an web advertising firm like Chitika would not bother with such procedures (which would likely slow down ad delivery).
The telecoms simultaneously raise all their data prices by $5 a month as a reward. Not collusion at all.
Supply and demand responses, in a fluid market, look remarkably like collusion. Hard to make an actual determination.
Supply and demand responses, in a fluid market, look remarkably like collusion. Hard to make an actual determination.
Texts cost $0.00 for the carrier. Those zeroes repeat to infinity. At the beginning of last decade, prices went from $0.05 to $0.10 per. Now they're $0.20 per. They all went up at the same time.
Everything they do is collusion. It's on them to prove us wrong.
I would have thought it would be higher. I guess despite Apple's wishes, people still like their computers.
Texts cost $0.00 for the carrier. Those zeroes repeat to infinity. At the beginning of last decade, prices went from $0.05 to $0.10 per. Now they're $0.20 per. They all went up at the same time.
Everything they do is collusion. It's on them to prove us wrong.
No, it's not. The accuser has to prove guilt in the American legal system.
Besides, it's easy enough to do it without collusion - the airlines have done it for decades. One carrier announces that they're going to raise their price on xxx date. The other carriers can raise their price to match. If they don't the original carrier can rescind the announced price increase. Why collude when it's so easy to get the same result legally?
Texts cost $0.00 for the carrier. Those zeroes repeat to infinity. At the beginning of last decade, prices went from $0.05 to $0.10 per. Now they're $0.20 per. They all went up at the same time.
Everything they do is collusion. It's on them to prove us wrong.
That is faulty logic. You don't just get to make assertions and claim they are true until they are proven wrong. That is a logical fallacy called "shifting the burden of proof". The burden of proof (i.e., providing evidence that your claim is true) is on the person making the claim. In this case it is you.
I would have thought it would be higher. I guess despite Apple's wishes, people still like their computers.
The trend is the thing to watch. Check similar data several years ago. I suspect five years from now PCs will be the minority web traffic.
Nice effective chart! The message I'm seeing is that Apple 'owns' about a quarter of internet usage, and growing. How fast? Are there chart data for 6 mths and a year ago so we extrapolate a bit?
From the chart and text of the story, you'd be led to believe that (A) the ONLY laptops on the internet are Macs, and (B) ONLY desktop PCs surf the internet. Or (C) SOMETHING is missing from the chart.
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The telecoms simultaneously raise all their data prices by $5 a month as a reward. Not collusion at all.
Interesting that they call laptops desktops.