Cook's remarks on Siri and how Apple has no intention to create no original content are the two most direct things in the interview about the future of Apple.

He was talking about YouTube-like services when he was talking about "original content".

Walt directly asked him about Apple producing their own original content like Netflix and MS, for the Xbox, are doing. That isn't about simply streaming videos from YouTube which the AppleTV already does or having a YouTube account which Apple already has.

http://www.worldtvpc.com/blog/microsoft-hiring-nbc-staff-xbox-original-tv-content/ http://www.hollywoodreporter.com/news/netflix-ted-sarandos-original-content-309275

Start by adding SIRI to iPad, please!

Based on his comments Apple won't be producing or investing in any original content any time soon.

They added the first part of Siri to the iPad, the voice dictation, but I doubt they will add the rest with iOS 6 if they didn't add it with the iPad (3). I also doubt they will add anything more than that to OS X Mountain Lion. I hope they add it latter on but for now it seems like an iPhone-only feature for the full Siri engine.

 

That was my take on it as well. And I think that it is the right way to go. Apple should stick to being the distributor paid on the back end not the producer when it comes to music, movies and tv. If someone like one of these cancelled tv shows wants to keep going on their own dime and 'air' via online venues like iTunes, or create a show straight to online,  I think they would be okay with that but I don't think they would or should front any of the production costs out of Apple funds. Same with being a book publisher in the sense of fronting money to authors for writing, or 'third party' app development funds. 

 

Maybe it will be on more Apple products once it's out of beta. I do find myself thinking about holding off on an iPad until Siri is there for sure.

 

I also want to have more Siri "personalities" to choose from. I'd love a Barbara Eden personality and she wouldn't even have to call me "master."  

I have to think they've thought of it. I know I've wanted them to consider it for a long time but I can see an issue with the largest company in the world that has a knack of becoming the dominant force and scaring their partners simply because they so damn efficient and successful if Apple planned to release original content. I can see a lot of content owners not wanting to play ball with Apple even if cost them profit simply because they think it will cost them even more profit in the future.

Remember the original Apple TV concept? An unfinished product oddly announced and demoed by Apple without even having an established name? I think that was done to show the TV and film content holders that they had a secure and safe way to distribute their content. As we know that didn't work out for them as the Apple TV struggled with just the Disney umbrella as they very slowly gained traction with them. I think they were scared because of the control they saw shifting from the music industry they helped save. It was just too much for them to jump in without excessive consideration and diaper changing.

I hope assume you mean the young Barbara Eden.

Hopefully this hints at Maps/Locations integration in international markets.

 

I'd really like to be able to request local restaurant reviews, directions etc.