It's not like they can do too much more on the 'secrecy' front without resorting to (near) less-than-ethical means. :-/

Anyway... It's a tech company, not the DoD.

They're not doing a great job so far. It's pretty much common knowledge that Apple will produce a new iPhone, and it will have a screen that is larger, smaller or the same size as the current one. There are also fairly well substantiated rumors (as Apple Insider posts almost daily) that the new iPhone will look similar or different to the current iPhone.

Quote:

Originally Posted by DaHarder 

It's not like they can do too much more on the 'secrecy' front without resorting to (near) less-than-ethical means. :-/
Anyway... It's a tech company, not the DoD.

Require prototype device check ins every 60 minutes to keep testers accountable.

More deliberate leaks to link back to potential traitors, as well as harsher, legal consequences.

But you're obviously right; Cook should just put less emphasis on secrecy and let the good times roll. They just make high tech toys, so really, in the grand scheme of things, who cares, amirite?

Interesting he says this about secrecy the same day those awful iPhone "leaks" came out. May or may not be related but I feel this gives credence to the fabrication of those models

Quote:

Originally Posted by Drealoth 

They're not doing a great job so far. It's pretty much common knowledge that Apple will produce a new iPhone, and it will have a screen that is larger, smaller or the same size as the current one. There are also fairly well substantiated rumors (as Apple Insider posts almost daily) that the new iPhone will look similar or different to the current iPhone.

It's common knowledge because they make a new iteration of the iPhone every year. The specifics are unknown besides rumors.

Secrecy is worth a lot of money, especially when whole industries use Apple as their R&D department. (Would Android--or any Android handset maker--be where it is today without Apple having led the way? Would Microsoft and Amazon be doing what they're doing?)

So, what could Apple do that would cost some money, but be worth it, with regards to secrecy? Plant red herrings! They've probably done some of that, but take it to the next level: leak photos and even actual housings/cases for things that don't even exist! Have a factory do a test run of 500 fake iPhone designs, let a few slip away, and recycle the rest. Order components you don't need, and sell them later at a loss. Even hire a dozen people full time to make these little clues SEEM to fit together. Make EVERY report about Apple internal plans start to seem like it came from Digitimes... not to be trusted! The competition won't know what the heck is going on anymore.

Then, although real leaks can't be stopped, nobody will know which are real.

Quote:

Originally Posted by DaHarder 

It's not like they can do too much more on the 'secrecy' front without resorting to (near) less-than-ethical means. :-/
Anyway... It's a tech company, not the DoD.

Sure they can: they can be more careful about who they add to their board of directors.

"Cook revealed that Apple plans to "double down" on product security and secrecy."

(whispers) Shhh, but don't tell anybody!

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Quote:

Originally Posted by DaHarder 

It's not like they can do too much more on the 'secrecy' front without resorting to (near) less-than-ethical means. :-/
Anyway... It's a tech company, not the DoD.

Now that there's more than one option for a lot of their production and suppliers (which is where many of the leaks happen) they have the leverage to say "it doesn't matter if you personally didn't leak it, if it comes out of your company we will take our business elsewhere immediately" and mean it. And that can stop a lot of folks