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Tuesday, June 05, 2012, 09:26 pm
First WWDC 2012 banners go up at Moscone: 'Where great ideas go on to do great things'
The first banners for Apple's 2012 Worldwide Developers Conference, which takes place next week, are being installed at the Moscone Center in San Francisco with the tagline, "Where great ideas go on to do great things."The banners feature an assortment of app icons and the same colorful squares that make up the Apple logo on the WWDC 2012 invitation, as noted by MacRumors.
Apple will kick off the annual conference next Monday with a keynote at 10 a.m. Pacific . The official conference schedule was published last week, but more of the sessions are marked "To be announced" than usual, setting off a flurry of speculation that they will pertain to as-yet-unannounced products, services or APIs.
The Cupertino, Calif., company itself has been abnormally quiet in the first half of 2012. It did tease this summer's OS X 10.8 Mountain Lion release in February and then release the iPad and a refreshed AppleTV in March, but it has yet to release any new Macs.
On Tuesday, reports emerged that in-store pickup inventory of the Mac Pro has been drying up at Apple Stores, a possible sign that the workstation could see an upgrade at WWDC. The machine was last updated in 2010. Other reports suggest MacBook Pros and iMacs could also make an appearance at the event.
Apple is also expected to announce a new and improved maps application for iOS, new Camera and Photos apps and closer Facebook integration. The company will also likely publicly unveil its next-generation of iOS, presumably called iOS 6, and provide further details about the upcoming Mountain Lion release.
Visit AppleInsider's WWDC 2012 topic page to stay up to date on developments with the conference.
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Previous Comments View All
Bleh. "Where great ideas go on to do great things"?
I think Steve would've made sure that would be much shorter and much more memorable.
How about, "Introducing what's next" instead?
The little squares in the banner are RED, BLUE, GREEN (or immediate variations from combining two of those colors). This is just a hint of what WWDC will focus on - Pixels!
The little squares in the banner are RED, BLUE, GREEN (or immediate variations from combining two of those colors). This is just a hint of what WWDC will focus on - Displays!
No, this is a developer's conference. That was just a choice by the designer(s).
Uncharacteristically stumble-tongued for Apple. Ideas don't "do" things. At best it should be "Where great ideas become great things" or "Where great ideas turn into great things." Best of all, they should have thrown the whole thing out and said something sensible.
CNN icon? A dying sad brand, a hint at ATV content
Apple badly needs a new ad agency. Their celebrity-focused iPhone ads make me squirm. This tagline is awkward (as was the reference to 'resolutionary' with iPad 3). Carriers hawking the iPad have the junkiest set of ads going (I know that's not Apple's ad agency, but I doubt that Steve would have put up with them -- he would have picked up the phone and called their CEOs, after getting some advice from his agency on what to say instead).
C'mon, Apple. You can do better. You've done much better.
Edit: Aaargh.... the perils of autocorrect....
No, this is a developer's conference. That was just a choice by the designer(s).
Everyone knows it's a developer's conference. That doesn't change anything. Apple announces new products at WWDC all the time and they will do so again this year.
Apple's banners more often than not serve as teases for what will be announced.
Uncharacteristically stumble-tongued for Apple. Ideas don't "do" things. At best it should be "Where great ideas become great things" or "Where great ideas turn into great things." Best of all, they should have thrown the whole thing out and said something sensible.
"Where great ideas go on to do great things" is clearly a reference to the Apple "Do Engine," Siri.
That is one lame slogan.
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The subtitle this year is an anagram for "A Hardheartedness Goiter We Togging To".
Get to speculating.