Let 'em try.

That's just what the EU needs right now; fewer jobs.

Raise the European price and include the two year warranty, problem solved.

"The AGCM found that Apple had pushed its paid two-year AppleCare warranty on customers despite acknowledging that EU laws require companies to offer the same protections without charge. Apple complied with the December order and began informing customers through its online storefront of the mandatory two-year warranty."

So exactly how did Apple not comply?

Put up the prices to cover the additional warranty, or keep the prices the same and put a cover charge on the lineup for the AppleCare specialist.

This is required by law throughout the EU, as far as I know (certainly in Germany). Surely Apple's products are good enough to offer a 2 year warranty, right? Maybe the US should consider similar consumer protection standards.

From the comments, seems like people don't know what's the issue here.

The issue is that Apple wants to price discriminate. For the same product, some are willing to pay more and some are only willing to pay less. Like storage, AppleCare is an effective way to discriminate and that's why Apple wants to keep having it. That's why all these suggestions of 'just charge a high price for the product' doesn't work for Apple, because then Apple will lose business on those people who're going to not buy the product because they don't want to pay for the warranty. 

Quote:

Originally Posted by Blitz1 

We're doing ok in the EU.

No you're not. The EU is in deep shit. I'm hoping for a total collapse of the EURO soon, it's bound to happen sooner or later. They're living on borrowed time. The EURO is a failed experiment, and those European countries that haven't adopted the idiotic EURO are surely happy today.