Dear Samsung,

Since you're too lazy to make your own phones and too lazy to even research our business model properly, here's legal testimony where we state what we've said publicly for years.

Sincerely,

Phil "I can't believe this even got to trial" Schiller.

From reading just the title I was going to comment that Apple does research their markets, they just don't use typical market research but I see that was addressed in the article.


So any guesses on the length of this trial?

Originally Posted by SolipsismX 
So any guesses on the length of this trial?

Three years. Minimum.

If something as effing clearcut as Apple v. Psystar can last a year and a half, something this stupidly clearcut will surely last longer. Unlike Psystar, Samsung has money.

wow, do you guys even read what you write? 

the existence of some kind of post-product launch inquiry or survey by *marketing* groups has nothing to do with doing user testing or focus group testing during the design or pre-launch process. apple clearly does NOT do that.

i have seen first hand, working in another mobile company's design group, how that can absolutely wreck the product creation process. again, apple clearly does not allow this to happen. i have never met a product designer who does not respect apple's work, and i am sure half of it is jealously in the way apple allows their designer to design. i mean, their chief designer sits at executive level! 

Quote:

Originally Posted by AppleInsider 

... "We don't use any customer surveys, focus groups, or typical things of that nature," Schiller said. "That plays no role in the creation of the products."
The statement flies in the face of an AppleInsider report outlining Apple's "Customer Pulse" campaign designed to "provide input on a variety of subjects and issues concerning Apple." ...

 

You guys should really get someone in to fix your logic machine as it's completely broken.  

The fact that they have on occasion used surveys in no way supports the statement that this "flies in the face of" what Phil Schiller said on the stand.  That phrase is generally used to refer to a complete fallacy, something so obvious that it "flies in your face," and completely disproves everything being claimed.  There is no way that rises to this level at all.  

There doesn't seem to even be a conflict unless you can point to a line in the survey that says "what should we put in the next iPod?" or words to that effect. 

Edit: rspx beat me to the same comment. 

Originally Posted by SolipsismX 
That was years of legal battle, that was not 3 years of a trial.

Right you are, my mistake. So the legal battle so far has been a year and a half... I still say months for a trial.

Originally Posted by SolipsismX 
I think the longest civil trial, against Monsanto, was 3.5 years.

I really don't want them to go for any records... Then again, the longer Samsung keeps making products of any sort that infringe, the more they'll have to pay when they lose.

Samsung must really think the general public is stupid. There's a difference between marketing research on an existing product and product designers using customer surveys and focus groups. That customer survey referenced basically said that Apple's brand and design was the biggest reason people purchased the iPhone. So basically it told the designers to keep up the good work.