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Thursday, August 09, 2012, 03:40 pm
Apple to match major retailers' iPhone discounts: up to $49 iPhone 4, $149 iPhone 4S
Apple has instructed its retail stores to match the iPhone discounts being offered by major retailers including AT&T, Best Buy, Radio Shack, Target, Sprint and Verizon when customers present competitive offers.Apple's publicly advertised prices for the iPhone 4 and 4S are $49.01 higher than a variety of retailers and carriers are currently offering, as the entire retail channel prepares to sell off existing models to make way for the upcoming iPhone 5.
Now, according to a report by MacRumors, Apple Retail stores are authorized to match prices when customers request the discount and indicate where they saw it.
Apart form the already "free with contract" iPhone 3GS, this makes the 8GB iPhone 4 just $49.99 rather than $99, and drops the iPhone 4S price range from $199, $299 and $399 for the 16, 32 and 64GB models to $149, $249 and $349.
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Previous Comments View All
People whore impatient and have to buy iPhone this month can only have themselves to blame when the prices drop further next month.
Sheesh, it really seems like they may have a new model coming out soon. Why haven't we seen any rumors?
I wonder what it'll be named...
People whore impatient and have to buy iPhone this month can only have themselves to blame when the prices drop further next month.
And it'll be outside the 30 day return policy by the rumored announce date for "The New iPhone"
People whore impatient and have to buy iPhone this month can only have themselves to blame when the prices drop further next month.
Do you think the iPhone 4 will be free with a contract?
Do you think the iPhone 4 will be free with a contract?
I'd say so. But, "no Siri for you..."
I love all the trolls! Even when Apple is trying to do the right thing by matching the price with their other retailers, there is someone here, has to comment something about it. Jeez!
Apple - I am glad that you are doing price matching! Thanks!
I love all the trolls!
I don't think any comment as of yet has been at all trollish. At most we're commenting on the foolishness of buying a device two months before the new model is released.
I'm Italian, I'm about to move to US but damn if I am able to understand the enfhasis you all put on the phone price. I mean, it's $200$, or $100 or $50, but eventually you spend $2000+ in two years for a plan that, in any European country, would cost half than less. So, the importance of saving $50 out of such unbelievable amount AT&T, Verizon or Sprint charge is something I'm afraid I will never understand.
Price matching at Apple Stores? Steve Jobs must be rolling in his grave.
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| Model | White | Black | |
|---|---|---|---|
| iPad mini (WiFi only) | |||
| 16GB WiFi |  |
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| 32GB WiFi | |
$429.99 | $429.99 |
| 64GB WiFi | |
$529.99 | $529.99 |
| iPad mini (WiFi + 4G) | |||
 |
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|
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| 32GB 4G White | $559.99 | $559.99 | $559.99 |
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| 32GB 4G Black | $559.99 | $559.99 | $559.99 |
| 64GB 4G Black | $659.99 | $659.99 | $659.99 |
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"Match prices?" *snort* "Sure, why not! We'll be selling them for even less in two months, so we may as well get some extra sales now."