Sunday, November 11, 2012, 10:26 pm PT (01:26 am ET)
New iPad mini ads feature iPhoto and iBooksApple has released two new commercials for the iPad mini, both of which try to drive home the point that the small 7.9-inch tablet is just as capable as a full-size iPad by showing the devices running the iPhoto and iBooks apps side-by-side.
The ads, titled "Photos" and "Books," feature an iPad mini and what is most likely a fourth-generation iPad running Photos and iBooks in tandem, illustrating that the new mid-size tablet is capable of handling the same apps as its bigger brother.
Like the first iPad mini ad, which featured the song "Heart and Soul," the new "Photos" commercial keeps with the theme by using "Two of a Kind" by Bobby Darin and Johnny Mercer. The music plays as photos are swiped through and lightly edited, rotated in the case of the iPad mini, in iPhoto.
In "Books," it's less about music and more about visuals. Clearly continuing with the "iPad mini as complement to the iPad" theme, each device opens titles from the IBooks bookshelf to reveal humorous pairings, like Ernest Hemingway's "The Sun Also Rises" on the iPad and Jack London's "The Valley of the Moon" on the mini. There is a moment where processing performance is alluded to when the tablets open a book at the same time, "Moby Dick" by Herman Melville for the iPad and "Gone Fishing" by James A. Schmitz for the mini, both loading simultaneously.
The Wi-Fi only version of Apple's iPad mini is still showing a two-week delivery time as supply hasn't yet caught up to demand, while the cellular 4G LTE models are expected to arrive soon.
On Topic: General
- Apple CEO Tim Cook to appear at WSJDLive conference in October
- Apple chose to handle iOS 8 rollout with own content delivery network
- Apple invents bone conducting EarPods for better iPhone noise cancellation
- Tim Cook touts new Apple privacy policies in open letter to customers
- Tim Cook explains consolidation at Apple in new interview