Wednesday, January 09, 2013, 01:59 pm PT (04:59 pm ET)
Apple debuts shorter 0.5m Thunderbolt cable, cuts price of 2m versionApple on Wednesday quietly released a shorter 0.5-meter version of its first-party Thunderbolt cable while shaving $10 off the price of the original 2-meter iteration that first debuted in 2011.
The new relatively short 0.5-meter interconnect is the second Thunderbolt cable offering from Apple and provides the same performance and capabilities as its older brother for $29. By comparison, the new cable is the same price as Apple's other Thunderbolt products, like the Thunderbolt to FireWire and Thunderbolt to Gigabit ethernet adapters.
Apple also cut the price of its 2-meter Thunderbolt cable to $39, a $10 savings from its original price of $49.
The price drop and new cable introduction came with no announcement, and it can be assumed that Apple is trying to compete with third-party manufacturers that are just now getting relevant products to market. One such company is Corning, which introduced a line of optical fiber Thunderbolt cables that allow for ultra-long cable runs of up to 100 meters.
On Topic: General
- Samsung experts say Apple's patented features not valuable in trial
- Nike to reportedly exit wearables market, fires bulk of FuelBand team [u]
- Apple offers unclaimed WWDC tickets to select developers
- Briefly: Online Apple Store delays 24-hour ship times in Europe for Easter
- Samsung deal with Swiss clock maker portrayed as an affront to Apple