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Saturday, February 09, 2013, 11:15 pm
Apple notebook fire sale continues with $1,499 13-inch MacBook Pro with Retina display
The entry-level price for an Apple MacBook Pro with Retina display has been unofficially slashed by $200 to just $1,499, as the company continues to work with its indirect sales channel to push units on the back of a lackluster quarter for Mac sales in general.
MacConnection on Saturday let AppleInsider know that it's now selling for a limited time the 2.5GHz 13-inch MacBook Pro with Retina display (8GB/128GB model MD212LL/A) for $1,499 -- a $200 price drop on the entry-level Retina product and the lowest entry-level pricing for a Retina display equipped MacBook Pro available since the notebook's inception.
The move comes on the heels of several other price reductions and limited-time fire sales on Apple's notebook offerings that have been viewed as abnormal, especially in light of their close proximity to the recently-ended and heavily-discounted holiday shopping season.
It's a trend that began in earnest just days before Apple released results for its fourth calendar quarter of the year that spooked industry-watchers and analysts when they revealed a 17% year-over-year decline in Mac unit sales. Shares of the Cupertino-based company bled more than 10% of their value in the hours following the disclosure.
The Mac maker, which has largely outperformed the overall PC industry several times over during the last several years, is particularly sensitive of steep price cuts that it believes could devalue the company's brand image in the eyes' of consumers.
Therefore, there's suspicion that Apple was working in concert with Best Buy when it slashed MacBook Air prices and subsequently MacBook Pro prices by double digit percentages just weeks after Christmas.
In the hours, days and weeks that followed, several other members of Apple's reseller channel engaged in a game of follow-the-leader, yielding the lowest first-quarter pricing (Price Guide) for Mac notebooks yet.
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APPINSDRMWB38717
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B&H
Photo is offering a free copy of Parallels 8 and up
to $755 off Macs bundled with 3-years of AppleCare. * MacMall is offering AppleInsider readers an additional 3% off all MacBooks & iMacs with Promo Code: APPINSDRMWB38717 ^ indicates special pricing for AppleInsider readers while supplies last. Readers must use links in price guide to activate price. Don't forget to sell your old Macs and iOS devices for cash; it helps offset the cost of your new Apple gear. |
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 MacBook Air
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Discount
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| 11" Air (1.70GHz/4GB,/64GB) | $999.00 | $938.99 | $910.82* | on order | $939.00 | $88.18 | |||
| 11" Air (1.70GHz/4GB/128GB) | $1,099.00 | $1,034.99 | $1,003.94* | $1,099.00 | $1,034.99 | $95.06 | |||
| 13" Air (1.80GHz/4GB/128GB) | $1,199.00 | $1,129.99 | $1,096.08* | $1,199.00 | $1,099.00 | $102.92 | |||
| 13" Air (1.80GHz/8GB/128GB) | $1,299.00 | n/a | $1,260.99* | n/a | on order | $38.01 | |||
| 11" Air (2.00GHz 8GB/128GB) | $1,349.00 | n/a | $1,303.68* | n/a | $1,349.00 | $45.32 | |||
| 11" Air (1.80GHz 4GB/256GB) | $1,399.00 | n/a | n/a | n/a | $1,199.00^ | $200.00 | |||
| 13" Air (1.80GHz/4GB/256GB) | $1,499.00 | May 25th | on order | on order | on order | $118.66 | |||
| 13" Air (1.80GHz /8GB/256GB) | $1,499.00 | n/a | on order | n/a | $1,399.00^ | $100.00 | |||
| 13" Air (2.0GHz /4GB/256GB) | $1,499.00 | n/a | on order | n/a | $1,399.00^ | $100.00 | |||
| 11" Air (2.00GHz /4GB/256GB) | $1,549.00 | n/a | on order | n/a | $1,449.00 | $100.00 | |||
| 11" Air (2.00GHz/4GB/512GB) | $1,749.00 | n/a | on order | n/a | $1,549.00^ | $200.00 | |||
 13- and 15-inch MacBook Pro (without Retina display)
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| 2.5GHz 13" (4GB/500GB HDD) | $1,199.00 | $1,112.79 | $1,079.40* | sold out | $1,112.78 | $119.60 | |||
| 2.5GHz 13" (8GB/500GB HDD) | $1,299.00 | n/a | on order | n/a | n/a | $86.51 | |||
| 2.9GHz 13" (8GB/750GB HDD) | $1,499.00 | $1,398.99 | $1,357.02* | $1,499.00 | $1,374.00 | $141.98 | |||
| 2.9GHz 13" (8GB/1TB HDD) | $1,599.00 | n/a | $1,546.18* | n/a | $1,559.00 | $52.82 | |||
| 2.9GHz 13" (8GB/256GB SSD) | $1,899.00 | n/a | on order | n/a | $1,799.00 | $153.01 | |||
| 2.3GHz 15" (4GB/500GB HDD) | $1,799.00 | $1,709.96 | $1,658.66* | $1,649.00 | $1,659.00 | $150.00 | |||
| 2.3GHz 15" (4GB/750GB HDD) | $1,899.00 | n/a | on order | n/a | n/a | $61.82 | |||
| 2.3GHz 15" (4/750/ANTI-GLARE) | $2,149.00 | n/a | n/a | n/a | $2,149.00 | $0.00 | |||
| 2.7GHz 15" (8GB/750GB HDD) | $2,599.00 | n/a | on order | n/a | n/a | $82.82 | |||
 13-inch MacBook Pro (MBP) with Retina
display
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| 2.5GHz 13" MBP (8GB,128GB) | $1,499.00 | $1,419.00 | $1,377.38* | $1,399.00 | $1,416.10 | $121.62 | |||
| 2.6GHz 13" MBP (8GB,256GB) | $1,699.00 | $1,599.00 | $1,551.98* | $1,649.00 | $1,599.98 | $147.02 | |||
| 2.5GHz 13" MBP (8GB,256GB) | $1,699.00 | $1,539.99 | $1,479.99 | $1,499.00 | $1,479.99 | $249.01 | |||
| 2.9GHz 13" MBP (8GB,256GB) | $2,199.00 | n/a | $1,599.99 | sold out | sold out | $599.01 | |||
| 2.5GHz 13" MBP (8GB,512GB) | $2,499.00 | n/a | $1,699.99 | sold out | $1,899.95 | $799.01 | |||
| 2.9GHz 13" MBP (8GB,512GB) | $2,699.00 | n/a | $1,799.99 | sold out | n/a | $899.01 | |||
| 2.5GHz 13" MBP (8GB,768GB) | $2,999.00 | n/a | $1,839.99* | sold out | $2,149.00 | $1,159.01 | |||
| 2.9GHz 13" MBP (8GB,768GB) | $3,199.00 | n/a |
$2,279.49* |
sold out | sold out | $919.51 | |||
 15-inch MacBook Pro (MBP) with Retina
display
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| 2.3GHz 15" MBP (8GB, 256GB) | $2,199.00 | $1,944.99 | $1,899.99 | sold out | $1,899.00 | $300.00 | |||
| 2.4GHz 15" MBP (8GB, 256GB) | $2,199.00 | $2,079.98 | $2,017.58* | $2,199.00 | $1,999.00 | $200.00 | |||
| 2.6GHz 15" MBP (8GB, 512GB) | $2,799.00 | $2,279.99 | $2,299.99 | sold out | $2,249.00 | $550.00 | |||
| 2.7GHz 15" MBP (16GB, 512GB) | $2,799.00 | $2,649.99 | $2,570.48* | $2,799.00 | $2,599.00 | $228.52 | |||
| 2.7GHz 15" MBP (16GB, 768GB) | $3,199.00 | n/a | $2,699.99 | sold out | sold out | $499.01 | |||
 Mac mini
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| 2.50GHz dualCore i5 Mac mini | $599.00 | $574.98 | $574.98 | sold out | $574.98 | $24.02 | |||
| 2.30GHz quad Core i7 Mac mini | $799.00 | $774.99 | $788.84 | $794.00 | $779.00 | $24.01 | |||
| 2.30GHz quad Core i7 mini Server | $999.00 | $980.00 | $961.34 | $989.00 | $949.00 | $50.00 | |||
 iMac
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| 21.5" iMac (2.7GHz/8GB/1TB) | $1,299.00 | $1,229.98 | $1,193.08* | $1,279.00 | $1,224.95 | $105.92 | |||
| 21.5" iMac (2.7GHz/16GB/1TB) | $1,499.00 | n/a | $1,406.49* | n/a | $1,499.00 | $92.51 | |||
| 21.5" iMac (2.9GHz/8GB/1TB) | $1,499.00 | $1,429.99 | $1,387.08* | $1,479.00 | $1,399.99 | $111.92 | |||
| 21.5" iMac (2.9GHz/16GB/1TB) | $1,699.00 | n/a | $1,643.18* | $1,699.00 | $1,699.00 | $55.82 | |||
| 21.5" iMac (3.1GHz/8GB/1TB) | $1,699.00 | n/a | $1,643.18* | $1,699.00 |
$1,699.00 | $0.00 | |||
| 21.5" iMac (2.9GHz/8GB/1TB Fusion) | $1,749.00 | n/a | $1,682.94* | n/a | $1,749.00 | $66.06 | |||
| 21.5" iMac (3.1GHz/16GB/1TB) | $1,899.00 | n/a | $1,837.18* | n/a | $1,899.00 | $61.82 | |||
| 21.5" iMac (2.9GHz/16GB/1TB Fusion) | $1,949.00 | n/a | $1,885.68* | n/a | $1,949.00 | $63.32 | |||
| 21.5" iMac (3.1GHz/16GB/1TB Fusion) | $2,149.00 | n/a | $2,079.68* | n/a | $2,149.00 | $69.32 | |||
| 27.0" iMac (2.9GHz/8GB/1TB) | $1,799.00 | $1,699.98 | $1,648.98* | $1,779.00 | $1,699.98 | $150.02 | |||
| 27.0" iMac (3.2GHz/8GB/1TB) | $1,999.00 | $1,899.99 | $1,842.98* | $1,979.00 | $1,899.99 | $156.02 | |||
| 27.0" iMac (3.2GHz/8GB/1TB/680MX) | $2,149.00 | n/a | $2,079.68* | n/a | $2,149.00 | $69.32 | |||
| 27.0" iMac (3.4GHz/8GB/1TB) | $2,199.00 | n/a | $2,128.18* | n/a | $2,199.00 | $70.82 | |||
| 27.0" iMac (3.4GHz/8GB/1TB/680MX) | $2,349.00 | n/a | $2,273.68* | n/a | $2,349.00 | $75.32 | |||
| 27.0" iMac (3.4GHz/8GB/1T Fusion/675MX) | $2,449.00 | n/a | $2,370.68* | n/a | $2,449.00 | $78.32 | |||
| 27.0" iMac (3.4GHz/16GB/1TB) | $2,549.00 | n/a | $2,467.68* | n/a | $2,549.00 | $81.32 | |||
| 27.0" iMac (3.4GHz/8GB/1T Fusion/680MX) | $2,599.00 | n/a | $2,473.49* | n/a | $2,599.00 | $125.51 | |||
| 27.0" iMac (3.4GHz/8GB/3T Fusion/675MX) | $2,599.00 | n/a | $2,516.18* | n/a | n/a | $82.82 | |||
| 27.0" iMac (3.4GHz/8GB/3T Fusion/680MX) | $2,749.00 | n/a | $2,661.68* | n/a | $2,749.00 | $87.32 | |||
| 27.0" iMac (3.4GHz/16GB/1T Fusion/675MX) | $2,649.00 | n/a | $2,564.68* | n/a | $2,599.00 | $84.32 | |||
| 27.0" iMac (3.4GHz/16GB/1T Fusion/680MX) | $2,799.00 | n/a | $2,710.17* | n/a | $2,799.00 | $88.83 | |||
| 27.0" iMac (3.4GHz/16GB/3T Fusion/675MX) | $2,799.00 | n/a | $2,710.18* | n/a | n/a | $88.82 | |||
| 27.0" iMac (3.4GHz/16GB/3T Fusion/680MX) | $2,949.00 | n/a | $2,812.99* | n/a | $2,949.00 | $136.01 | |||
| 27.0" iMac (3.4GHz/16GB/786SSD/680MX) | $3,249.00 | n/a | $3,152.49* | n/a | $3,249.00 | $96.51 | |||
| 27.0" iMac (3.4GHz/32GB/3T Fusion/680MX) | $3,349.00 | n/a | $3,243.68* | n/a | $3,349.00 | $105.32 | |||
| 27.0" iMac (3.4GHz/16GB/786SSD/680MX) |
$3,449.00 | n/a | n/a | n/a | $3,449.00 | $0.0 | |||
 Mac Pro
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| 3.20GHz 4-Core Mac Pro | $2,499.00 | $2,285.99 | $2,285.98 | $2,499.00 | $2,285.98 | $199.12 | |||
| 2.40GHz 12-Core Mac Pro | $3,799.00 | $3,627.99 | $3,627.99 | $3,799.00 | $3,599.99 | $199.01 | |||
| 3.20GHz 4-Core Mac Pro Server | $2,999.00 | $2,999.00 | $3,099.99 | $2,999.00 | $2,714.07 | $284.93 | |||
 Apple Thunderbolt Display
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| 27-inch Apple Thunderbolt Display | $999.00 | $949.99 | $949.98 | $999.00 | $949.98 | $49.02 | |||
On Topic: MacBook Pro
- Best Buy MacBook Pro sale helps push down prices on 13" Retina models
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- Apple's MacBook Pro named 'Best Performing Windows Laptop' by IT company
Previous Comments View All
$200 off is a fire sale? You don't know what a fire sale is.
$200 off is a fire sale? You don't know what a fire sale is.
considering how Apple rarely drops their prices this is indeed a fire sale.
So no the price hasn't been dropped, AI posted an ad to a reseller they likely get a commission off as an article.
Real. Classy.
Dude, lighten up a little...if I was in the market for a MBP, this would be good information. :)
considering how Apple rarely drops their prices this is indeed a fire sale.
Agreed! :)
considering how Apple rarely drops their prices this is indeed a fire sale.
Apple didn't drop their prices.
AI's bait and switch advertising apparently worked on you.
Apple didn't drop their prices.
AI's bait and switch advertising apparently worked on you.
Do you even know what bait-and-switch means?
These products are in stock at their advertised specials. (example, $200 less than Apple's price and in stock at the time of this post: http://www.macconnection.com/IPA/Shop/Product/Detail.htm?sku=14969656) They are not trying to upsell you on something else. Hence, no bait-and-switch.
Anyone know how many displays the 13 inch retina MacBook Pro can drive?
I read once that the 15 incher could drive up to three external displays. I'd pick up the 13 inch model if it could drive at least two...
From the Q1 conference call:
"As we projected a quarter ago, we were significantly constrained with respect to the new iMacs and were only able to ship them for the final month of the December quarter. We believe our Mac sales would have been much higher absent those constraints. We began and ended the quarter with between three and four weeks of Mac channel inventory on a look-forward basis, which is below our target range of four to five weeks."
So no, the 17% decline is not alarming, because it was a one time issue due to supply constraints on a new product, not a demand issue.
And even if Apple were to get more aggressive with pricing eventually, I would see that as very positive. They would likely gain market and mind share even faster, especially in enterprise. And then benefit from the halo effect in iPhone and iPad etc sales, where they make their real money, not to mention content which is also has strong growth.
Bought a MBA 13 non-retina about 9 months ago. What a beautiful machine, amazing engineering and design.
Shopping around for a windows laptop as my wife needs it for work, we both were surprised at the poor quality.
Plastic fantastic rubbish, eventually we settled on a Sony ultra book, running windows 8, as it was the closest MBA clone and we love Sony products.
But the quality between the two are far apart, and the Sony is noticeably thicker.
To preempt comments, I know I could have bought another MBA and run windows, but my wife is anti-computer and simply wants to turn it on and get things done as quickly as possible for her customers.
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Lowest Prices Anywhere!
| Model | Price | You Save |
|---|---|---|
| Core i5 MacBook Pros w/ Retina | ||
| 13" 2.5GHz/8GB/128GB | $1,406.48 | $292.52 |
| 13" 2.5GHz/8GB/256GB | $1,479.99 | $519.01 |
| 13" 2.5GHz/8GB/512GB | $1,699.99 | $799.01 |
| Core i7 MacBook Pros w/ Retina | ||
| 13" 2.9GHz/8GB/256GB | $1,599.99 | $599.01 |
| 13" 2.9GHz/8GB/512GB | $1,799.99 | $899.01 |
| 15" 2.3GHz/8GB/256GB | $1,899.99 | $299.01 |
| 15" 2.6GHz/8GB/512GB | $2,299.99 | $568.01 |
| 15" 2.7GHz/16GB/768GB | $2,699.99 | $499.01 |
| Model | White | Black | |
|---|---|---|---|
| iPad mini (WiFi only) | |||
| 16GB WiFi |  |
$329.99 | $329.99 |
| 32GB WiFi | |
$429.99 | $429.99 |
| 64GB WiFi | |
$529.99 | $529.99 |
| iPad mini (WiFi + 4G) | |||
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|
| 16GB 4G White | $459.99 | $459.99 | $459.99 |
| 32GB 4G White | $559.99 | $559.99 | $559.99 |
| 64GB 4G White | $659.99 | $659.99 | $659.99 |
| 16GB 4G Black | $459.99 | $459.99 | $459.99 |
| 32GB 4G Black | $559.99 | $559.99 | $559.99 |
| 64GB 4G Black | $659.99 | $659.99 | $659.99 |
So no the price hasn't been dropped, AI posted an ad to a reseller they likely get a commission off as an article.
Real. Classy.