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AT&T initiates $100 trade-in program for smartphones, pushes non-iPhone handsets

AT&T announced on Tuesday that it will begin a trade in program in May, with the initiative targeting existing smartphone users who may be on the fence about moving up to a new model or .

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Starting May 1, device owners can take their handset to AT&T to receive a credit of at least $100 to put toward the purchase of "any smartphone AT&T sells."

While the rules of the promotion stipulate the trade in must be less than three years old and in good, working condition. The credit, which may come out to more than $100, can be applied to any AT&T handset, including those priced at $99.

Interestingly, the carrier points out three possible smartphone buys that consumers can take advantage of: the Samsung Galaxy® S 4, BlackBerry's Z10 or the 32GB HTC One. Apple's iPhone is notably absent from the list, but it appears that the handset is included in the promotion.

Although no end-by date has been announced, the company said the offer is available for a "limited time" only.