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Wednesday, June 26, 2013, 03:36 am PT (06:36 am ET)

Apple's new Maps app in OS X Mavericks extends tools for reporting, fixing errors



Reporting a problem



With the Mac's increased screen size and windowing display, its now easier to report a problem in Maps. Apple presents "Report a Problem" in Maps application menu bar as well as in the detail panel of a selected location (below).

OS X Mavericks Maps


Reporting an issue presents a sheet featuring a drop down menu including "place does not exist," allowing you to simply note that the location has closed or enter a descriptive comment (below).

OS X Mavericks Maps


You can also select "information is incorrect" and suggest the correct data, which appears in red (below).

OS X Mavericks Maps


You can report a pin placed at a incorrect location, and drag it to the correct spot.

OS X Mavericks Maps


These are all things you can already report in iOS 6 Maps, although they're easier to perform on the Mac.

Reporting another problem



The new OS X Mavericks Map app also offers expanded, detailed issue reporting related to satellite images, labels, search and directions. For example, you can report a "problem with satellite image," noting that it is outdated, poor quality or enter a more specific problem (below) as well as positioning the map to show the problem you describe.

OS X Mavericks Maps


You can report an incorrectly labeled street or other feature (below), suggesting your own alternative.

OS X Mavericks Maps


You can also report an incorrect search result, selecting a particular pin as an "unexpected result," or noting that the results of a search selected the wrong pin.

OS X Mavericks Maps


Additionally, you can report a problem with the directions provided, specifying that the directions led to the wrong place, took longer than estimated, involved traffic or a closed road, or comment on another problem. You can even specify a problem with a specific step along the route, noting that it went the wrong way, involved a prohibited turn, a closed road or some other issue.

OS X Mavericks Maps


Apple's ambitious plans for Maps



OS X Maverick's new native Maps app and expanded reporting options demonstrate Apple's interest in rapidly improving upon the mapping service it launched last summer, when it debuted iOS 6 Maps using its own new 2D and 3D map and satellite visualizations, points of interest and directions with traffic information.

Apple was clearly aiming to free itself from dependance upon Google, which was already threatening to leverage its own Maps+Navigation as an Android exclusive over iOS the same way Microsoft used the popularity of its Office suite to entice Mac users to adopt Windows in the mid 1990s, similarly using exclusive features and better performance on its own platform to woo defection.

Rather than trying to replicate the existing Google Maps, Apple jumped upon the opportunity to introduce its own modern mapping service leveraging vector-based maps to enable enhanced offline use, as well as technology acquired with C3 to deliver 3D Flyover views.

Apple also partnered with a variety of third parties including Waze, TomTom for maps, DigitalGlobe for satellite imagery, reviews and points of interest from Yelp, and data supplied by NASA, European Space Agency, the U.S. Geological Survey and other American, Canadian, British and Australian government agencies. Compiling all of this information together on a global scale for iOS 6 Maps' debut last summer proved to be a massive undertaking.

Apple Maps immediately branded a failure, by Google



Despite years of coordinated work on Maps to replace Google's service, Apple's mapping efforts were often negatively reviewed for depicting flawed Flyover images, presenting incorrect place labels and delivering inferior or at least different search results.

When ExtremeTech compiled its five "biggest tech failures" of 2012, it listed Apple Maps alongside HP's $8.8 billion Autonomy disaster, Google's Nexus Q flop, Microsoft's Metro-rebranding that dragged down both Windows Phone and Windows 8, and BlackBerry's entire year of corporate collapse.

Google on Apple Maps


Search Google for "Apple Maps" and the first suggestion is "fail," a treatment that isn't applied to even massive technology boondoggles such as Microsoft's Zune, Palm webOS, or Google's own Android 3.0 Honeycomb, Nexus Q or Buzz.

Last winter, Google's Motorola even launched a misleading social network campaign using hashtag "#iLost" to denigrate Apple Maps.



Of course, a major reason behind the search engine's depiction of Apple Maps as a failure may likely be that the iOS 6 introduction of Apple Maps shifted Google Maps from getting nearly all iOS-related data related to millions of affluent users' maps, directions, traffic and location requests into the position of being an optionally downloaded, third party app that now claims, according to Onavo, only an estimated 34 percent of the iOS navigation app market.

Apple's move has also stripped Google of getting third party app developers' mapping referrals by default, making Onavo's ranking (based on users' active app use patterns) an optimistically conservative view of Google's Skyhooking at the hands of Apple Maps.

Given that 96 percent of the active installed base of iOS users have migrated to iOS 6, it's no wonder why Google is not happy about Apple launching its own maps at the expense of its own.

With Apple now putting its Maps on the desktop of 72 million Mac users, combined with easier to use issue reporting tools, Google will increasingly face competition with a more sophisticated product from Apple even as it stands to lose even more location-based web search traffic, particularly the data pertaining to a market segment covering 90 percent of PCs that sell for more than $1000.