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WebMD adds Healthy Target to iOS app, Rovio announces Angry Birds Transformers

Internet health database WebMD on Monday unveiled Healthy Target, a feature that ingests biometric data from iOS-connected devices to deliver personalized health content, while Finnish game studio Rovio announced a new partnership with Hasbro to bring Transformers to the Angry Birds franchise.

WebMD Healthy Target

Introduced with the latest version of its eponymous iOS app, Web MD's Healthy Target is designed to give users actionable analysis of their biometric data. The feature uses data gathered from activity trackers, wireless scales and glucose meters from Entra, Fitbit, Jawbone and Withings

Users can begin by choosing a goal. Options include losing weight, eating healthier, being more active, controlling blood sugar, sleeping better, and feeling better. The app will then recommend steps that can be taken toward the goal.

Healthy Target also allows for tracking habits, such as walking a certain number of steps each day. A number of included graphs and charts can give users an overview of the collected data, and users will receive personalized tips based on their progress.

WebMD version 5.0 is available now as a free, 29.7-megabyte download from the App Store.

Angry Birds Transformers

Rovio has added yet another big-name partner for the blockbuster Angry Birds franchise, this time signing up toy and game maker Hasbro. The two companies will collaborate on a new Transformers-themed Angry Birds game that will hit the App Store's virtual shelves later this year.

"We're really excited to combine the iconic Transformers universe with the quirky world of Angry Birds," Rovio marketing chief Blanca Juti said in a release. "This mash-up is going to appeal to those who grew up with the brand in the 80s, as well as fans of the brand today."

Accompanying the game will be a new line of Angry Birds Transformers Telepods, specially-designed character figures that appear in-game when scanned with an iOS device's camera. Telepods, which made their debut with Angry Birds Star Wars —another high-profile mashup —are part of an existing relationship between Rovio and Hasbro.