Sam Oliver
The National Football League on Thursday officially unleashed NFL Now, its new digital content network, bringing football fans personalized video updates from around the league as well as highlights and select live broadcasts — though games will remain television-only affairs.
The league will stock NFL Now with some 105 hours of original content each week, and viewers will have access to nearly 400 hours of archival footage. That includes historical highlights from individual teams as well as every Super Bowl between 1967 and 2009.
Also included is access to the well-regarded NFL Films archive, segments from the NFL Network, and live coverage of press conferences and shows.
The NFL appears to be especially proud of NFL Now's personalization options, which allow viewers to select their favorite teams and players, as well as link their fantasy football roster. This creates a customized video stream that the league says will change over time, "to the point where no two registered fans will have the same experience on NFL Now."
Fans looking for even more content can subscribe to NFL Now Plus, a $1.99-per-month subscription for viewers in the U.S. that will bring instant in-game highlights. NFL Now Plus will cost $4.99 per month for international viewers, but will grant those living outside the U.S., Mexico, and the U.K. access to a live stream of NFL Network as well as Sunday access to NFL Red Zone.
The NFL Now app is available now for iPhone and iPad as a free, 27.9-megabyte download from the App Store. A companion channel on the Apple TV is expected to launch later Thursday.
Christine McKee
Stephen Silver
Charles Martin
Amber Neely
16 Comments
Now if it just would let you access the nfl rewind and preseason subscriptions
Does this require an existing cable provider subscription?
Nope.
[quote name="sog35" url="/t/181735/nfl-now-goes-live-on-iphone-and-ipad-apple-tv-to-follow#post_2575488"]Just give us NFL ticket already. [/quote] YES. I have a good feeling about Apple TV. if only Apple gets their butt in gear. yes we all know Apple doesn't have the freedom they need, but the tides are slowly turning and Apple is in a far better place now than in 2007.
The Motley Fool predicted that Cablevision will be undermined by producers selling directly over the internet. I wonder whether Ballmer bought the Clippers to start something along those lines - Setup a sports and entertainment distribution service with the Clippers as the model - He doesn't strike me as a sports junkie.
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