Apple touts iPhone picture taking capabilities in latest ad

Adding to its "If it's not an iPhone" ad campaign, Apple on Friday released a new 30-second spot touting the handset's idiot-proof picture taking capabilities.

Titled "Photos & Video," the commercial points out iPhone has enabled millions of users to take high-quality photos and video with almost no effort.

"Everyday, millions of amazing photos and videos are shot with iPhone," the narrator says. "That's because the iPhone makes it easy for everyone to shoot amazing photos and video."

The ad is shot in Apple's signature poppy style, but with a more direct focus on beautiful imagery apparently captured by iPhone. Throughout the commercial, only one app — Apple's Camera app — is shown, leaving the remaining time to fullscreen photos and stunning video. The spot wraps up with the usual "if it's not an iPhone, it's not an iPhone" tagline.

Apple's latest iPhone ad blitz started last month with two short spots focusing on hardware and customer satisfaction. The campaign marks a new direction for iPhone commercials by directing straight facts and features at viewers instead of offering vague references and story-driven

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2 Comments

stephen714

said about 8 years ago

Good luck saving and backing up with Apple software. The new Photo Library is great in theory but when it stops working, there seems to be no one at Apple who really knows how it works. Getting your photos off the iPhone is just the hurdle. If they makeot as far as iCloud Photo Library, don't count on getting them all restored if you change phones. They can just stop uploading at any point and it's nearly impossible to get them started again. The picture quality is excellent to be sure. But with iOS 8 WiFi connectivity problems, it may be impossible to successfully get them very far.

relic

said about 8 years ago

[quote name="stephen714" url="/t/187546/apple-touts-iphone-picture-taking-capabilities-in-latest-ad#post_2758369"]Good luck saving and backing up with Apple software. The new Photo Library is great in theory but when it stops working, there seems to be no one at Apple who really knows how it works. Getting your photos off the iPhone is just the hurdle. If they makeot as far as iCloud Photo Library, don't count on getting them all restored if you change phones. They can just stop uploading at any point and it's nearly impossible to get them started again. The picture quality is excellent to be sure. But with iOS 8 WiFi connectivity problems, it may be impossible to successfully get them very far.[/quote] You can just use another cloud service like OneDrive, I personally don't use any of the included Apple apps that came with my iPad, big reason why I complain that I can't select my own default apps. Anyway, when I take a picture with the app, Camera FV-5, it automatically uploads a copy of the picture to OneDrive. I have never once not been able to receive my pictures.