CBS will 'probably' sign deal with Apple for streaming TV service, CEO says

"Apple is having conversations with everyone about doing their own streaming services," Les Moonves told Bloomberg. "We have had those conversations, as have the other networks. Do I think something will happen? Probably, but I do not know when."

Apple was at one point rumored to be launching a service alongside the fourth-generation Apple TV set-top, but more recent reports have pointed to a delay into 2016. Talks with content providers have made little headway.

One sticking point is believed to be Apple's proposed subscription price, which would cost viewers about $40 per month. Media compnanies allegedly feel this is too low, even though one of the most popular streaming TV options — Sling TV — is charging as little as $20 per month.

CBS has been relatively open about a potential partnership with Apple. And Apple has been kind in return as well — one of the shows featured prominently in Apple TV marketing is the CBS vehicle The Big Bang Theory.

Other than that however, it's not known what content Apple's service might offer. The company has reportedly been trying to secure access to local channels, not just nationwide broadcasts, and might even take steps toward original programming, much like Amazon, Crackle, Netflix, or Hulu.