James Corden joins Eddy Cue, Jimmy Iovine and Bozoma Saint John in new Apple Music adLate night talk show host James Corden on Sunday became the latest celebrity to feature in an Apple Music ad, with the "Carpool Karaoke" creator joining Apple executives Eddy Cue, Jimmy Iovine and Bozoma Saint John for a humorous TV spot that aired during ABC's presentation of the Emmy Awards.
In the two-minute ad, Corden acts as his own pitchman to the gathered panel of Apple execs, proposing a range of ideas as to how best tell users about Apple Music's vast selection of tracks and special features like offline listening.
Corden's first idea: he gives birth to Justin Bieber, who is giving birth to Red Hot Chili Peppers' frontman Anthony Kiedis, who is giving birth to a phone. A miss, Corden moves on, saying he should impersonate iconic rockstars like David Bowie, Slash and Pharrell (Pharrell himself shoots down the idea in a meta cameo).
As the gag goes on and the pitches become increasingly outlandish, Cue, Iovine and Saint John interject with the real ad's meat: Apple Music comes with thousands of curated playlists, contains 40 million songs, supports offline listening and more.
Apple has increasingly turned to A-list celebrities to push its streaming music product, with past endorsements coming from Taylor Swift and Mary J. Blige. While the company's top brass frequently show up onstage at industry events, rarely do they find themselves in TV spots.
Corden's tie to Apple Music comes in the form of a recently inked deal to furnish the service with an exclusive spinoff of his show's popular Carpool Karaoke segment. The bits, which often go viral on YouTube, find Corden picking up famous musicians in his car to beat Los Angeles traffic by meeting the city's minimum vehicle occupancy rules for carpool lanes. The sessions usually include brief interviews and guests singing along to their own hits.
Corden first collaborated with Apple earlier this month when he gave CEO Tim Cook the Carpool Karaoke treatment as a kickoff to the company's iPhone special event.