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Apple expected to get full EU approval for takeover of music discovery service Shazam

When it decides later this month, the European Union will likely give Apple's Shazam buyout unconditional approval, a report claimed on Wednesday.

Shazam on iPhone



Antitrust regulators found no major issues, according to two sources for Reuters. The European Commission launched an investigation of the deal in April, concerned that Apple might score an unfair advantage and/or cut off the Shazam app's links to services beyond Apple Music and iTunes. Currently the iOS client also supports Spotify, Pandora, and YouTube.

The Commission's case was originally championed by a group of several E.U. members, such as Austria, France, Spain, and Sweden.

Shazam started life in the UK in 1999 as a product called 2580, named after the number users had to dial to reach the service via text. Since its debut on the iOS App Store, and subsequently Mac App Store, Shazam has evolved into a comprehensive audio fingerprinting service that allows users to identify songs, movies, TV shows and other media by capturing short audio segments.

Currently, Shazam features integration with a number of music services, including iTunes and Apple Music. While iTunes hooks feature simple track purchasing options, Apple Music subscribers can use Shazam to quickly add identified songs and to a customized playlist.

The service is easily the most popular of its kind, and skeptics of the takeover have worried that it could end usefulness for people who aren't fully invested in the Apple ecosystem. Shazam is already integrated into Siri.

It's not yet clear how Apple plans to expand Shazam's technology, or even what it paid for the firm. One estimate put the value as high as $400 million, though that would be below a $1 billion valuation.