Apple on Monday posted to YouTube a promotional video showing off the graphical changes OS X 10.10 Yosemite will deliver when the operating system launches this fall.
Apple on Friday issued a Golden Master version of its Xcode 5.1.1 software containing numerous bug fixes to vital development tools, suggesting a public release of the product is imminent.
Apple on Thursday added to its App Store a section dedicated to apps that make it easy to share "selfies," a term coined to describe self-portraits users of smartphones and other devices post to social media networks.
Little remains of the former Hewlett-Packard campus in Cupertino that will soon be home to Apple's new corporate headquarters, as demolition workers have made quick work of bringing down buildings and preparing the site for construction.
Apple may be planning a major upgrade to the rear-facing camera system in its next-generation handset, according to a new rumor out of the Far East.
New York Times Magazine design director Arem Duplessis is leaving the publication for a new position at Apple, where beginning in February he will be creative director at the company's internal marketing team.
Chinese technology blogs are once again abuzz with rumors that Apple has cut iPhone 5c production orders due to lackluster demand for the polycarbonate devices.
UK wireless carrier Virgin Media announced on Friday that it will start sales of Apple's latest iPhone 5s and 5c on Nov. 22, marking the first time that the popular handset will hit the telecom's network.
Apple on Thursday released two updates for late-2013 iMacs, one a firmware update dealing with Power Nap, and a supplemental update for OS X 10.8.5 specific to the Mac desktop.
Amid the deluge of product announcements and software updates, Apple snuck out new versions of its free Find My iPhone, Podcasts and iTunes Trailers apps, redressing the titles in iOS 7 regalia.
Mac owners who will not be taking advantage of the free upgrade to Mavericks can nonetheless enjoy some of updates Apple has made to their Safari web browser.
As it did with the recent iPhone 5s and 5c launch in September, Apple is said to be setting up an international satellite event for its upcoming October special event, at which new iPads and OS X Mavericks are expected to debut.