Should Apple follow through with much rumored plans to enter the connected TV business, it would prompt nearly a third of able consumers to abandon their typical 7-year upgrade cycle and consider opening up their wallets early -- for the right price.

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Apple on Tuesday quietly updated the Apple TV set-top box, adding a new application for the Hulu Plus streaming video service.

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Quarterly sales of Apple TV reached 1.3 million units in the June 2012 quarter, up 170% over the previous year and bringing fiscal year sales of the device to 4 million.

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Though concrete evidence of Apple's long-rumored foray into the Smart TV business largely boils down to a one-off comment made by the company's late co-founder shortly before his passing last year, several established TV makers are taking no chances and are reportedly scurrying to form alliances with one another to help defend their turf from the booming tech giant.

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The latest beta of iOS 6 makes the Apple TV set-top box beyond a device that simply receives media, allowing users to actively stream audio to external AirPlay-enabled speakers.

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Google on Wednesday unveiled a new $299 hardware device called the "Nexus Q" that allows users to stream music, movies and music from the Google Play storefront.

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Apple's latest beta of iOS 6 for the Apple TV allows users to customize and reorder the layout of application icons, just like on the iPhone and iPad.

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Brightcove on Tuesday unveiled a new solution for iOS developers that aims to make it easy to develop dual-screen content for the Apple TV over AirPlay.

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A new rumor claims Sharp is set to begin delivering LCD TV panels to assembler Foxconn in order to begin building Apple television sets.

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Foxconn is said to be in talks to buy more shares of display panel maker Sharp, once again prompting speculation that their alliance could play a key role in Apple's rumored television set.

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Apple's anticipated television set may feature unique motion detection technology, as well as a new touchscreen remote akin to a cheaper iPad with a plastic exterior, according to a new report.

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Apple on Tuesday updated its Apple TV software to version 5.0.2 for second and third generation units.

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In addition to a full-fledged television set, the CEO of Internet video provider Brightcove also expects Apple to release a thin black bar that will add FaceTime video chat and motion control to existing, non-Apple televisions.

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Incredible gains in subscription-based online video-on-demand allowed Netflix to become the number one U.S. online movie service by revenue for 2011 after taking a deep cut into Apple's share of the market.

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Recent information from component suppliers and comments from Apple CEO Tim Cook have further increased one analyst's confidence that Apple will unveil a television set late this year and launch it in the first half of 2013.

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The refreshed 1080p Apple TV has doubled sales of the device in the first half of 2012, as Apple Chief Executive Tim Cook revealed on Tuesday that 2.7 million units of the set-top box have been sold already in 2012.

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Apple is likely to provide developers with a head-start to create software for its new television before it becomes available for consumers to purchase, according to a new analysis.

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Apple this month is reported to have begun production of the first prototypes of its much-anticipated connected television sets at one of its overseas manufacturing facilities ahead of a general production ramp expected to begin late in the 2012 calendar year.

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The untethered jailbreak Absinthe v2.0 debuted on Friday with compatibility for almost all devices powered by Apple's A4 and A5 processors running the latest iOS 5.1.1 firmware, and is the first solution to unlock the new iPad.

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Sony and Samsung, two of the world's largest TV makers, have begun enforcing minimum prices on their sets, in an effort to aid brick-and-mortar retailers and improve margins in the cutthroat HDTV business.

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