Netflix bumped up the quality of its HD movie and television streaming service on Thursday, expanding Super HD support for all devices, including the Apple TV set-top box.

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An Apple TV content update supplied on Thursday has added video from Major League Soccer, as well as the Disney Junior channel.

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Apple on Tuesday detailed a new process for configuring a third generation Apple TV by tapping it with an iOS 7 device, a procedure that may be the first public deployment of the company's new iBeacons communications standard.

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Apple on Monday released a new version of its Apple TV software after the previous update was pulled due to technical issues that would find some users left with an inoperable device.

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Apple released its anticipated software update to Apple TV today, adding support for iTunes Radio and AirPlaying content from iCloud — like music from iTunes Match — to another person's Apple TV.

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Coming on the heels of news that Apple is possibly looking to release new Apple TV software on Sept. 18 alongside the iOS 7 launch, fresh rumors are pointing to a hardware upgrade that could come as soon as October.

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Along with releasing iOS 7 for iPhone, iPad and iPod touch, Apple next week will update its set-top box, the Apple TV, with new software that will offer enhanced AirPlay capabilities.

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Sony on Monday announced a new addition to its PlayStation Vita ecosystem in a surprising new form factor: a game-playing set-top box for televisions that will take on Apple's own Apple TV device.

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Contrary to recent rumors and speculation, Apple will not be introducing a new Apple TV set top box at its media event next week, says one report, but will instead continue to upgrade the current model's software with additional channels, content and functionality.

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Apple has either run out of stock or suspended sales of refurbished Apple TVs through its online store, possibly hinting that a new version of the device is in the offing.

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Recent bill of lading information from the U.S. Department of Homeland security shows Apple recently took three shipments of a "Set Top Boxes" from a known partner supplier in China, suggesting the company may be planning to unveil a new Apple TV at a special event on Sept. 10.

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Popular sports entertainment outlet ESPN expanded its range of offerings on Apple devices on Wednesday, adding content from ESPNNews and ESPN Deportes to both Apple TV and the WatchESPN app for iOS.

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The Apple TV set-top box was updated on Tuesday with a number of new dedicated channels: Vevo, Disney Channel, Disney XD, Weather Channel, and content from the Smithsonian Channel.

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In a bid to break a stalemate in its attempt to release a full-fledged television set, Apple has reportedly brought ESPN, HBO, and Viacom to the table and is negotiating directly with content providers, rather than cable companies.

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As the 2013 iTunes Festival approaches, Apple on Tuesday rolled out a new Apple TV channel and revamped iOS app dedicated to the month-long concert series, featuring new looks and in-depth information about the acts set to perform come September.

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Music video platform Vevo is said to have signed deals with both Apple and Samsung to deliver streaming and on-demand content via set-top boxes and television sets, with a possible Apple TV debut coming as soon as this week.

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TiVo on Tuesday announced its first major update to its line of digital video recorders in three years, giving buyers the opportunity to stream content from a DVR to an iOS-powered device such as an iPhone or iPad.

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It may not be a full-fledged television set, but Apple could announce some sort of TV-related product later this year with enhanced control functionality, a new rumor claims.

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Apple bought video programming recommendation site Matcha earlier this week not because of the talent the company had, but because the site had developed a service that apparently stood head and shoulders above its competition.

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A report released Wednesday focusing on the U.S. streaming video device market says more Roku owners use their set-top streamer than those who have an Apple TV.

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