The set-top streaming business got a little more crowded when Amazon announced the Fire TV last week. With voice-activated search, predictive content loading and a gaming "bonus feature," the Internet retail giant is positioning its new device as a cure-all usability for problems plaguing existing products.

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According to supposedly leaked documents, Google is readying a new contender for the living room in Android TV, a set-top box with an easy-to-use card interface, voice controls, push notifications and more.

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Analyst Gene Munster, who has long held out hope for a more fully functional Apple TV and even a full television set from the company, believes that Wednesday's launch of the Amazon fireTV should serve as further motivation for Apple to make major moves in the television space.

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Already a content creator and seller, Amazon will now enter the set-top box business with the new $99 fireTV, launching today with video streaming and gaming capabilities, taking on the likes of the Apple TV, Roku, and Chromecast.

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Though he offered no evidence to prove it, the CEO of Roku said this week that he believes rival set-top streamer Apple TV is a money losing product, though one analyst believes the device is more likely a break-even business for APple.

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The already crowded streaming set-top box market is about to get even more congested as internet retailing behemoth Amazon looks set to unveil a new web-to-television device of its own next week.

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Though the U.S. government wouldn't need to approve a deal between Apple and Comcast for faster and more reliable streaming video, such an alignment would likely draw regulatory scrutiny, in particular with respect to its effects on net neutrality.

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While rumors of talks between Apple and cable provider Comcast generated buzz over the weekend, one Wall Street analyst doesn't expect the discussions to go much beyond the possibility of having a Comcast-branded application available for Apple TV.

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Apple is reportedly planning to release a new streaming set-top box, and is in talks with cable provider Comcast on a potential deal that would bypass Web congestion and allow faster and more reliable performance for users.

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Launch preparations for Amazon's long-awaited entry into the streaming set-top box market are nearly complete, as the e-commerce giant is said to have begun distributing preproduction hardware to select developers ahead of an early April debut to take on the Apple TV, a new report says.

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With the teams for NCAA March Madness now set to take the court, a new ACC Sports channel, representing one of the top basketball conferences in the country, has launched on the Apple TV.

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Before his death, Apple co-founder Steve Jobs reportedly said in a meeting with his top 100 employees that he didn't believe the company would ever release a television set, due to low margins and infrequent user upgrades.

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Global television sales suffered a second consecutive year-over-year decline in 2013, adding color to recent indications of a shift in Apple's living room go-to-market strategy from an integrated television set to a standalone set-top box.

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According to a recent report, Apples latest Apple TV software update enables devices running iOS 7.1 to conduct AirPlay sessions via a Bluetooth connection, doing away with the need for a Bonjour setup.

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The Apple TV is one of the few products in Apple's lineup that doesn't include an integrated camera, but that may change with future versions of the hardware, according to new job listings from the company, potentially paving the way for gesture-based motion controls in the living room.

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A new Apple TV software update was issued on Monday, giving users the ability to reduce the plethora of channels on the device's home screen if they so choose.

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With just days remaining until London Grammar takes the stage to open the first iTunes Festival ever held in the U.S., Apple has added a new iTunes Festival channel to Apple TV with a performance lineup and information on every act.

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Apple has been given final approval to start its San Francisco flagship store project, which will involve the demolition of a standing building, surrounding environment renovations and construction of a building adhering to a new design style.

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Video streaming experts Roku on Tuesday took the wraps off the latest version of the "Streaming Stick," a thumb drive-sized device aimed at the Apple TV and Google's Chromecast streamers.

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Logitech on Tuesday took the wraps off of the latest addition to its Harmony intelligent remote control lineup: a Bluetooth-enabled keyboard with integrated touchpad, compatible with a plethora of living room devices, including the Apple TV.

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