Television network The CW on Thursday announced it has reached a deal to stream content to the Apple TV, expanding its current at home digital options beyond Microsoft's Windows and Xbox platforms.

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Senator John McCain is working on a legislative proposal that would, if enacted, significantly reshape the landscape of the broadcast and cable television markets by pressuring cable providers to allow their subscribers to choose which channels they want to pay for.

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The set-top box segment occupied by Apple TV and others may get a lot more crowded in the coming weeks, as Microsoft has announced a date for the unveiling of its next generation Xbox console, while Amazon is rumored to be pondering a step into the TV arena as well.

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After meeting with Apple suppliers in a tour of China and Taiwan, one analyst now believes Apple will launch a television set this year with a new ring-shaped accessory that will allow a user to control the TV set by pointing their finger.

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The latest rumor regarding Apple's much speculated entry into the living room says the company is developing a TV with a screen resolution that meets the 4K UHD standard, otherwise known as Ultra HD, and could debut the television set by the end of 2013.

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Premium network HBO is currently only available to paying cable TV subscribers, but that could change through the company's HBO Go streaming service in the future.

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As part of its iOS update released on Tuesday, Apple pushed out a new software build for the Apple TV set-top box, which includes a "brand new style" for the integrated Hulu Plus service.

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Speculation that Apple would add a more powerful A5X chip to its tweaked Apple TV proved false, as a look inside the new hardware has discovered it's simply a smaller version of the previous A5 chip.

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The current wristwatch market has much higher gross margins than HDTV sales, which could set the stage for Apple to sell its own hugely profitable wearable hardware as soon as this year.

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Sony's plans for its new PlayStation 4 gaming console closely follow Apple's development path for Mac OS X over the last decade. However, Apple's focus has shifted from OS X to iOS, following a "Post PC" trend that began to emerge in 2007.

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Almost a year after the device launched in the U.S., Apple has brought its newest Apple TV to India, and the company is currently looking to develop partnerships to stream content directly to TVs through the device.

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Apple this week buoyed rumors of a more advanced version of its Apple TV product being under development with a new job listing that seeks an engineering lead to help oversee development of features destined for the much-anticipated overhaul of the platform.

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Although a recent rumor that Apple was preparing to host a developer-related television event next month was almost instantly shot down, investment research firm Piper Jaffray says a review of years past indicates the company is still likely to host an event by the end of April, which could see the introduction of redesigned iPads.

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A game-enabled Apple TV would quickly attract developers and likely kill off traditional consoles like the Xbox, PlayStation, and Wii, one of the original developers of the Xbox said on Wednesday.

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A proven Apple insider has just shot down Wednesday morning's report from Jefferies Equity Research suggesting Apple was preparing for a television-related media event next month.

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Apple is gearing up for a special media event next month related to its television initiative that may deliver the tools developers will need to prepare applications for a formal relaunch of the company's Apple TV product, analysts for Jefferies Equity Research said Wednesday.

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German television and electronics manufacturer Loewe saw its shares jump considerably on Wednesday when rumors that Apple was preparing to buy the firm — originally reported by AppleInsider last summer — resurfaced on European markets.

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Chipmaking powerhouse Intel revealed on Tuesday its plans to roll out an online television service later this year, a move that could bring it into direct competition with Apple, which is also expected to launch a television product in the near future.

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Arguing that the current discount on Apple shares factor in a significant deceleration in revenue and earnings growth that is unjustified in light of medium and long-term growth drivers, Morgan Stanley on Tuesday issued a fairly bullish report estimating that company could generate more than $80 billion in incremental revenue though global penetration of its rumored iWatch and Apple TV initiatives.

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While Steve Jobs described Apple TV as potentially becoming Apple's "fourth leg" supporting the company in 2007, there are now five major business "legs" ahead of it.

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