In conjunction with the full releases of iOS 10.2 and watchOS 3.1.1, Apple has made available the full tvOS 10.1 release for the fourth-generation Apple TV, giving users of the set-top box access to the new "TV" app, as well as single sign-on support for cable subscribers.

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Today only, AppleInsider readers can stack discounts to grab a 32GB Apple TV for $109.00 or a 64GB Apple TV for $149.00. Or pick up one of Apple's new Magic accessories for the Mac at record low prices after a rebate, including the new Magic Keyboard for $77, Magic Mouse 2 for $52, and Magic Trackpad 2 for $96. Plus, shipping is free and there's no tax for customers outside NY and NJ.

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One day after Apple released its new single sign-on feature for tvOS and iOS device owners, longtime partner Disney and its ABC subsidiary added app compatibility with the new authentication service.

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After throwing a spotlight on apps with support for its new single sign-on feature on Monday, and adding a clutch of compatible cable providers today, Apple's streamlined authentication service is now live for all users.

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After pushing out an assortment of betas on Monday, Apple on Tuesday seeded the fifth beta of tvOS 10.1 for the fourth-generation Apple TV.

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Wednesday saw the launch of AT&T's DirecTV Now internet TV service, but the first day of operation was allegedly anything but smooth.

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Apple on Wednesday supplied developers with a fourth pre-release beta of tvOS 10.1, a forthcoming update that will bring a new universal "TV" app, as well as single sign-on support for TV providers, to the company's streaming set-top box.

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Major Israeli carrier Cellcom is bringing its internet TV service, Cellcom TV, to the fourth-generation Apple TV, in what could potentially be an important sales driver for the set-top.

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Following availability on iOS and the PlayStation 4 game console, Sony on Thursday expanded its PlayStation Vue cable cutting service to the Apple TV.

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With Apple both throwing its weight around to capture exclusives for video content -- and not willing to get in a bidding war with other streaming services for content -- Hollywood is said to be beginning to question the company's future intentions as a media venue.

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Apple on Thursday released iBooks StoryTime, a new first-party tvOS app that brings handpicked children's books to the big screen with Read-Aloud narration, fun graphics and animations, and Siri Remote compatibility.

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Apple has silently updated its universal search for the fourth-generation Apple TV, flagging CW Seed, MUBI, and Hopster as viewing options when a person has the appropriate apps installed.

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Apple on Wednesday announced changes to the way it handles tvOS apps, most notably allowing one to be automatically downloaded to an Apple TV if a person picks up its iOS counterpart.

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Briefly available AT&T customer support documents not only shed some light on channels that will be available on the internet-streaming DirecTV Now video service, but also show that the telecom giant will give either an Apple TV or a Fire TV stick as a digital receiver to customers signing up for the service.

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Apple on Thursday activated single sign-on for tvOS 10.1 beta and iOS 10.2 beta, a hotly anticipated feature that allows fourth-generation Apple TV and iOS device owners to authenticate multiple streaming service apps with one set of credentials.

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Aiming to make it easier to find content across a range of services and apps, Apple on Thursday unveiled 'TV,' a new application for tvOS and iOS that allows users to browse and search for content in one convenient place. It will arrive for free in December.

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At Thursday's "hello again" release event, Apple CEO Tim Cook revealed that immensely popular world-building title Minecraft is coming to the fourth generation Apple TV before the end of 2016.

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One of the things Apple reportedly plans to showcase at its Oct. 27 event is a new app that will let people find new shows based on what they watch on an Apple TV.

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Apple this week added Spanish-language broadcaster Telemundo to a slowly growing list of services that offer support for universal search on fourth-generation Apple TV devices.

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On Thursday Apple's senior VP of Internet Software and Services, Eddy Cue, sat down for a three-way discussion at Vanity Fair's New Establishment Summit in San Francisco, where he spoke at length about the current state of TV and where Apple sees things going.

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