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Topic: General

Apple gets another dedicated advertising brand in advance of agency merger

02/21/2014, 12:02 pm

Longtime Apple ad partner Rosetta appears to have launched a new Apple-exclusive agency brand in the runup to a merger that will see all of the Cupertino company's agency partners gather under the same corporate umbrella.

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Steve Jobs to be commemorated with collectible USPS stamp in 2015

02/20/2014, 06:02 pm

The U.S. Postal Service has given the go-ahead to design a collectible stamp that will feature Apple co-founder Steve Jobs, with the commemorative piece slated for release in 2015.

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Apple to build second 'tactical datacenter' at Maiden, NC facility

02/20/2014, 06:02 pm

Permit filings discovered on Wednesday reveal Apple is preparing to expand its existing 500,000-square-foot datacenter in Maiden, N.C. with a new, smaller "tactical datacenter" complete with office space, meeting area and breakroom.

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Apple's Jony Ive nearly gave up on industrial design in college

02/20/2014, 04:02 pm

More than 20 years ago, renowned designer Tom Karen helped to shape Apple's future when he took on the task of talking a teenaged Jonathan Ive out of giving up on a future in industrial design.

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Google made last-ditch effort to block WhatsApp-Facebook deal, was willing to pay more than $19B

02/20/2014, 03:02 pm

As talks between Facebook and WhatsApp began to draw to a close, Google Chief Executive Larry Page made a last-ditch effort to block the deal, and was even willing to outdo the $19 billion agreement the messaging app eventually reached with Facebook.

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Google bid $10B for WhatsApp, made separate 'odd' offer before Facebook deal was struck

02/20/2014, 10:02 am

Before WhatsApp was acquired by Facebook this week for some $19 billion in cash and stock, the messaging service was being aggressively pursued by search giant Google, which reportedly offered $10 billion and also made a unique offer in attempt to ensure it wouldn't be outbid.

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Demolition rolls on at site of Apple's new 'spaceship' campus

02/20/2014, 10:02 am

Little remains of the former Hewlett-Packard campus in Cupertino that will soon be home to Apple's new corporate headquarters, as demolition workers have made quick work of bringing down buildings and preparing the site for construction.

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Apple's smart magnet tech could spawn new class of connected iPad accessories

02/20/2014, 05:02 am

An Apple patent application published by the U.S. Patent and Trademark Office on Thursday describes an intelligent magnetic attachment system that provides an interface for an iPad to connect and communicate with a variety of accessory devices, including other iPads.

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Tesla's Elon Musk confirms talks with Apple, says acquisition 'very unlikely' at this time

02/19/2014, 10:02 pm

Tesla CEO Elon Musk on Wednesday confirmed that he had recently met with Apple and, while not giving away what was discussed, said an acquisition by any company is "very unlikely" in the short term.

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BMW advancing 'product geniuses' plans as Apple's retail model extends into automotive

02/19/2014, 09:02 pm

One of the automotive industry's most entrenched stereotypes is the car salesman pitching the hard sell, but manufacturers like BMW are taking steps to modernize their approach to consumer interaction by following Apple's lead.

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Facebook to buy messaging app WhatsApp for $16B plus $3B in RSUs

02/19/2014, 05:02 pm

Facebook on Wednesday announced its intentions to acquire popular messaging app WhatsApp in an initial cash and stock deal worth some $16 billion, not including an additional $3 billion provision for restricted stock units.

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Intel CEO says relationship with Apple remains positive, companies are growing 'closer'

02/19/2014, 03:02 pm

Intel Chief Executive Brian Krzanich, who has served as head of the chipmaker for less than one year, was asked on Wednesday about his company's relationship with Apple, and responded that the two parties continue to "grow closer" as time progresses.

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Advertisers criticize Apple for holding back customer targeting data in iAd campaigns

02/18/2014, 01:02 pm

Apple's refusal to open its vast trove of purchase data and demographic information to advertisers is said to be the principal factor inhibiting the growth of the company's nascent iAd platform.

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Apple patents sensor-packed health monitoring headphones with 'head gesture' control

02/18/2014, 05:02 am

In one of the earliest pieces of evidence pointing to Apple's push into the fitness and health monitoring field, the U.S. Patent and Trademark Office on Tuesday granted the company a patent for a biometric headphone system that can sense a variety of metrics including temperature, heart rate and perspiration levels.

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Samsung's Galaxy S5 said to ship with swipe-style fingerprint sensor in home button

02/18/2014, 03:02 am

In a bid to counter the popularity of the Touch ID system found in Apple's iPhone 5s, South Korean electronics giant Samsung will reportedly outfit the home button of its upcoming flagship Galaxy S5 handset with a swipe-style fingerprint reader.

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Ambitious 'Outernet' could bring unfettered Internet access worldwide via mini satellites

02/17/2014, 05:02 pm

A New York-based firm has a bold idea that could bring the Web to regions of the world where Internet access is either too costly to deploy using traditional methods, or is censored at the behest of government regimes.

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Thousands show up for the opening of the first Apple Store in Latin America

02/17/2014, 10:02 am

A crowd of more than 1,700 people descended on the Village Mall in Rio de Janeiro's famous Barra de Tijuca neighborhood on Saturday for the opening of the first official Apple Store in Latin America.

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Apple design chief Jony Ive temporarily disappears from executive leadership directory [u]

02/17/2014, 07:02 am

A Monday morning update to Apple's executive leadership page saw Senior Vice President of Design Jony Ive's profile dropped from the list of Apple's most senior leaders, though it has since been reinstated.

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Fitness smartwatch firm Basis Science reportedly in buyout talks with Apple, others

02/17/2014, 01:02 am

Basis Science, makers of the Basis Health Tracker Watch, is reportedly up for sale and has been discussing buyout deals with big-name tech companies like Apple, Google, Samsung and Microsoft.

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Review: Corning's Thunderbolt Optical Cable

02/16/2014, 08:02 am

Already in its second generation, the Thunderbolt I/O protocol has been around for three years, but only recently did manufacturers begin production of optical cables to deliver the tentpole feature of long-distance data transfer. AppleInsider was able to test out this highly anticipated addition with Corning's 10m all-optical Thunderbolt cable solution.

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