The former creative director at advertising firm TBWA\Chiat\Day, who came up with the name "iMac" as well as Apple's iconic "Think Different" campaign, believes Samsung's latest television advertisements have proven effective against Apple.

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Invitations were sent out on Monday to a Samsung media event scheduled for March 14 in New York, where the company is expected to unveil its response to the iPhone 5: the flagship Galaxy S4.

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Apple and Samsung returned to Australian court on Monday to continue their years long patent battle, though a consolidation of patent claims has necessitated two federal court judges to hear the case, something that has reportedly never been done in the country.

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Apple's chief competitor Samsung used this week's Mobile World Congress in Barcelona to unveil its competitor to the highly successful iPad mini -- a stylus-enabled Galaxy Note 8.0 that the South Korean conglomerate hopes will finally make inroads in the mini tablet sector that it arguably pioneered years ago.

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Apple in 2012 increased its lead over other mobile device manufacturers in terms of mobile ad impressions, leveraging the launch of the iPad mini to grow its share to nearly a third of the overall market, according to a new statistics.

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The Mannheim Regional Court on Friday ordered a stay on a Samsung lawsuit against Apple, citing a parallel nullity case that could invalidate the Korean company's patent being asserted against the iPhone's VoiceOver functionality.

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Fresh data from IDC shows that Samsung surpassed Apple in collective PC, portable PC, tablet and smartphone shipments for 2012, with the Korean outfit moving 250 million devices over the 12 month period.

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A U.S. federal judge on Thursday ordered Apple and Samsung to pare down their respective cases in a patent suit slated to start in 2014, saying that both parties should know what assertions are strongest after battling in court for over a year.

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Apple's iPhone 5 was the best selling smartphone in the world in the fourth quarter of 2012, while the second most popular handset was the iPhone 4S, making it more popular than Samsung's newer Galaxy S3.

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Apple was the third-largest consumer technology retailer in the U.S. in 2012, while its products accounted for the largest share of revenue among consumer tech companies.

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Apple has introduced a new billboard ad campaign touting not just the iPad and iPad mini, but drawing particular attention to their shared library of 300,000 apps, a notable departure from the ads of Samsung and other tablet vendors.

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In a pair of filings with the U.S. District Court for the Northern District of California on Friday, Apple and Samsung detailed the scope of their respective assertions for an upcoming patent suit scheduled to start proceedings in 2014.

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Fresh information from the Chitika ad network points to a near 50/50 split when comparing the North American web share of Apple's iPhone 5 and Samsung's Galaxy S III, but overall, iOS devices still account for a majority of the market.

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U.S Judge Lucy Koh, who is presiding over two California patent cases involving Apple and Samsung including post trial motions for the landmark Apple v. Samsung jury trial, may put the second suit on hold until an appeals court comes to a decision on the first.

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Apple's iOS and Google's Android have so far dominated the latest wave of mobile computing. Now, Apple's chief rival Samsung appears to be prepping a big push behind its own operating system, one that could have the potential to truly shake up the mobile market where others have failed.

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With Apple known to be working overtime in its efforts to reduce its dependance on Samsung as a component supplier, word comes that other companies, including Nokia, are also considering plans to do the same thing, for similar reasons.

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Feeling the heat from Samsung in the smartphone market, Apple is constantly exploring ways to improve its edge on the South Korean electronics giant, including a possible rewrite of its iOS platform in order to leverage SoCs with as many as eight processing cores ahead of next year's launch of the iPhone 6.

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In his keynote interview kicking off the Goldman Sachs Technology and Internet Conference on Tuesday, Apple CEO Tim Cook discounted the appeal of OLED displays while simultaneously appearing cagier than he's previously been when responding to questions on whether Apple should develop an iPhone with a larger screen in order to address competition.

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During a panel at the D: Dive Into Media conference on Monday, Samsung Executive Vice President David Eun outlined a bold initiative to drive innovative thinking at the intersection of hardware and software, and said the ongoing litigation with Apple is hurting such efforts as a whole.

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A new profile of the love-hate relationship between Apple and Samsung details how the tech heavyweights springboarded off each other to emerge as the two dominant forces in the ongoing mobile computing revolution, while also disclosing that Apple CEO Tim Cook didn't share the same views as late company co-founder Steve Jobs in pursuing Samsung legally.

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