Apple Chief Executive Steve Jobs showed off "one more hobby" Wednesday, with a newly redesigned Apple TV that costs less than half of the price of its predecessor -- $99.

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Apple will introduce a new Apple TV and fourth-generation iPod touch today, but none of the products introduced at the company's keynote will ship immediately, a new rumor claims.

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Apple has reached an agreement with both News Corp. and Walt Disney to allow 99-cent rentals of Fox and ABC TV shows through iTunes, according to a new report.

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Unconfirmed videos posted on YouTube show screen parts consistent with prior rumors about upcoming iPod Touch and iPod Nano updates.

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Amazon has been pitching a Web-based subscription TV and movie service to content providers, a new report claims.

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The new Apple TV, complete with Netflix Instant Watch capabilities, is set to be introduced at Apple's media event Wednesday, according to a new report.

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A new Apple customer survey asks iPad users about instantly available video from iTunes, possibly hinting at upcoming streaming or cloud-based services.

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Rumors of a "significant redesign" of Apple's iPod nano have surfaced, suggesting the company could introduce a smaller device with no click wheel at its event next week.

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With Apple's annual media-centric keynote now set for Sept. 1, Piper Jaffray has advised investors to buy shares of AAPL prior to the event, citing past stock boosts after new iPods were unveiled.

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Chief Executive Steve Jobs reportedly does not expect the forthcoming Apple TV refresh to be an instant overnight sensation like the iPad, because most consumers aren't ready to cancel their cable TV or stream content from iTunes.

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Like the iPhone 4 and iPad, the new Apple TV will run the iOS operating system and be powered by a processor with ARM architecture, and will also have access to the App Store, according to one prominent analyst.

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Though it is widely expected that Apple will hold a media-centric event in September, a new report claims sources within the company have confirmed the date: Sept. 7.

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A new report alleges that Apple is in negotiations with content providers, and is in "advanced talks" with News Corp., to offer 99 cent TV show rentals ahead of an anticipated Apple TV update.

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Kevin Rose, founder of Digg, has heard from sources within Apple that the company will launch its all-new iTV set top box, powered by the iOS operating system, in September for $99.

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Apple is internally testing the first material update to its iOS 4.0 mobile operating system against a handful of new devices, including next-generation iPod touches, an iPad revision, and an "unknown" product, AppleInsider has discovered.

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Google's effort to launch Android-based set top boxes by the end of the year is running into reluctance from content owners skeptical of the company's business model.

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Apple is expected to launch a new Apple TV in the coming months with limited storage, a lower price, and its own App Store, paving the way for an Internet-connected HDTV as soon as 2012.

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Apple's online support discussion forums were taken offline this weekend after the site was apparently targeted by a malicious attack. The company has also increased its Apple ID account security (which is shared by iTunes) following earlier account fraud.

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A new rumor suggesting the Apple TV could be redesigned and renamed the iTV has caused a stir with ITV, the oldest commercial television network in the U.K.

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A new report says the next update to Apple TV will adopt the name iTV, while also dropping support for 1080p video output to standardize on 720p HDTV.

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