As usual, Apple's executives kept close to a carefully prepared script on the company's stellar financial results, being careful not to reveal too much about the company's future plans, including its data center cloud services and broader open support for FaceTime video calling.

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Apple is reportedly in talks with TV studios to sell them on the idea of renting TV episodes for 99 cents rather than selling downloads for $1.99.

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Citing several people familiar with Apple's television-related efforts, The New York Times on Friday reported that Apple plans to redesign the interface for its Apple TV, and is also considering an entrance into the HDTV market.

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Investment analysis firm Piper Jaffray believes that Apple's recently released Mac mini with an HDMI port is more evidence that the company intends to release an Internet-connected HDTV within 2 to 4 years.

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New rumors suggest that Apple plans to make more acquisitions -- potentially spending as much as $1 billion -- and will make a "big move" in the living room with a new TV-centric push.

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Apple's new unibody Mac mini takes design cues from Apple TV while introducing innovative new industrial design concepts of its own.

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Apple's new aluminum unibody Mac mini retains its role as the company's low price, compact PC and server while adding HDMI output and support for Secure Digital Extended Capacity flash memory cards with higher speeds and capacities (more than 32GB).

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Apple's new 2010 Mac mini is wider (7.7 inches square, just like the existing Apple TV) but significantly thinner (just 1.4 inches thick) and easier to take apart than previous models.

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Speaking at All Things Digital, Steve Jobs answered a question about the future of television by saying the problem with the lack of innovation in television was that there is no viable way to bring new products to the market.

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Alleged details on a forthcoming update to the Apple TV set top box were revealed on Friday, with the device reportedly based on iPhone OS 4, powered by Apple's custom-built A4 processor, and offering 1080P cloud-based streaming content -- all starting at just $99.

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Google on Thursday announced Google TV, a new platform that aims to integrate both Web browsing and cable TV with one device running its Android operating system, set to arrive this fall.

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A rare relic from Apple's past surfaced this week, when a prototype Apple Interactive Television Box from 1995 -- a primitive device tested more than 10 years before the release of the Apple TV -- was sold on eBay for $46.

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Apple is expected to join the lucrative home entertainment market, estimated to be worth $31.8 billion in the U.S. alone, in the next two to four years by offering a $2,000 Internet- and content-connected HDTV.

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The introduction of the iPad Friday morning sold an estimated 50,000 units in two hours, and also bumped Apple's "hobby," the Apple TV, from the front page of its online store. Also, a mysterious icon included in iPad promotional pictures gains attention, and Apple has expanded its site to explain features of the coming hardware in greater detail.

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Speaking in San Francisco Tuesday, Apple Chief Operating Officer Tim Cook explained why the Apple TV is still considered a "hobby," and talked about custom-built chips in future products.

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Apple has released a minor update to Apple TV that brings its firmware to version 3.0.2.

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A report indicates that Apple plans on offering individual U.S. TV shows for $1 coinciding with the launch of the iPad in April.

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Adding fuel to the already blazing bonfire of excited anticipation surrounding the tablet-sized product Apple is expected to announce on Wednesday, CEO Steve Jobs has being quoted as saying, “This will be the most important thing I’ve ever done.”

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Following Apple's rebirth over the past decade under the leadership of chief executive Steve Jobs, the company is now set to build on its established foundations over the next decade.

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Even as new data shows that Apple TV is struggling to gain traction in the marketplace, Apple continues to push for a patent on a wireless "remote wand" for future versions of the streaming media device that would provide users with precise control over a cursor movement on TV screens and unlock three-dimensional controls similar to those offered by Nintendo's Wii controller.

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