Even as new data shows that Apple TV is struggling to gain traction in the marketplace, Apple continues to push for a patent on a wireless "remote wand" for future versions of the streaming media device that would provide users with precise control over a cursor movement on TV screens and unlock three-dimensional controls similar to those offered by Nintendo's Wii controller.

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Though it was given a software upgrade to version 3.0 in October, Apple TV sales have remained relatively flat over the past 12 months. Similarly, sales of AirPort base stations have struggled to gain momentum due to higher-than-average price points, resulting in minor share declines.

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As rumors of Apple's forthcoming tablet device pick up steam once again, one Wall Street analyst sees a 50-50 chance of the device being unveiled in January.

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Apple has taken iTunes LP and Extras public, encouraging independent developers to begin work on interactive digital content for distribution in iTunes starting early next year. The new move signals a big move in taking on Adobe Flash, pushing the adoption of web standards, and creating an new business model for content that could impact how the company's forthcoming tablet is sold and used.

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TV manufacturers and software makers believe the next evolution of television will feature Internet-connected hardware with a selection of software available in a method like Apple's iPhone App Store.

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Microsoft will launch its media brand outside of the U.S. for the first time this week, with the debut of the Zune content purchasing service for the Xbox 360.

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An update for Apple TV was released Saturday which fixes problems with content disappearing from the system until re-syncing.

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Apple has reportedly reached out to TV networks in recent weeks with a proposed $30-per-month subscription plan to deliver content via iTunes -- a service it hopes to launch in early 2010.

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While rumors have suggested Apple is courting print publications to deliver content on its anticipated tablet device, company executives recently said they see problems with the current business model.

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Apple on Thursday introduced its new Apple TV 3.0 software, which features a redesigned main menu that makes navigating content simpler and faster, the company says.

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Apple has updated the iTunes Store Terms and Conditions to reference a forthcoming 3.0 software update for the Apple TV, which will allow viewing of iTunes LP and iTunes Extras content.

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Critics are lambasting Apple over its new iTunes LP format, charging that the company has priced indies out of the game by charging a production fee of $10,000 to develop the interactive titles. Content authors are likely to view the fees as absurdly low, however.

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While Apple has until December of 2010 to implement new rules for reporting its earnings, a report predicts that Apple will adopt the changes by its next financial quarter.

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In the wake of a preliminary rule change for public accounting records, Apple is predicted to benefit with more transparent representation of iPhone and Apple TV sales.

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Apple this weekend discontinued the 40GB Apple TV and discounted the higher capacity model of its living room media player to $229.

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The iTunes LP album and iTunes Extras movie-enriching bonus material bundles Apple introduced as a new feature of iTunes 9 are built using a new TuneKit JavaScript framework and appear aimed to deliver new big screen content to Apple TV.

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Though rumors have persisted for years that the Apple TV might transition from a media streaming solution into a cable box competitor, a new report said an Apple executive "killed that concept."

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Disputing a prediction that an upgraded Apple TV could make an appearance at next week's media-centric product unveiling, a new report states that the event will stay true to its tagline: "Only rock and roll."

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Changing an earlier prediction that surprise announcements would not occur, a Wall Street analyst released a second note Tuesday suggesting an Apple TV upgrade could debut at next week's event.

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Apple's worldwide single-carrier exclusivity model for each nation is seen as fleeting, as a new report suggests the iPhone could be available for carriers other than AT&T in the U.S. within a year.

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