Apple on Wednesday night released version 2.3 of its Apple TV firmware to add AirTunes streaming as well as support for third-party remotes.

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Apple chief executive Steve Jobs made a surprise appearance on the company's fourth quarter conference call Tuesday and fielded a variety of questions that revealed further insight into company's ongoing product strategies. Specifically, he made remarks about Apple's position on the emerging NetBook space, how the troubled global economy impacts the company, the state of Apple TV, and how Apple views the prospects for $500 desktop PCs.

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Years-old rumors that Apple will roll out a line of Internet-connected displays have resurfaced in reports that suggest the company will bundle its Apple TV product within a new line of HDTVs.

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Alongside iTunes 8.0.1 late Thursday evening, Apple also released Apple TV 2.2, a new version of its set-top-box software that delivers support for purchasing and downloading HD television shows as well as support for the new iTunes Genius feature.

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Having already earned a small reputation as a homebrew enthusiast's device, Apple TV received a large but unofficial makeover on Wednesday with Boxee, a complete project that aims to fill in the gaps in community, video formats and Internet streams left open by Apple.

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At its "Let's Rock" iPod event today, Apple announced iTunes 8.0, the first new reference release of the company's music and video player and media store in two years.

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After pulling its shows from iTunes over a dispute involving pricing and bundled content deals a year ago, NBC has signed back up to sell its TV shows to iPod users.

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Apple on Thursday announced that movies from several major film studios are now available on the iTunes Store in Australia and in New Zealand.

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Industry heavyweights Amazon and Sony are aligning to take on the combination of Apple's iTunes and Apple TV set-top-box with a new Amazon-powered video on demand service that will see embedded support on all future Sony Bravia HDTV sets.

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Microsoft and Sony maneuvers at the Electronic Entertainment Expo now turn their respective Xbox 360 and PlayStation 3 consoles into stronger media hubs , and more direct challengers to Apple TV.

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Apple early Thursday morning released iTunes 7.7, which has been designed exclusively for iPhone and iPod touch models that will be running iPhone software version 2.0 or later.

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Roku's new dedicated box for streaming content from Netflix's Watch Instantly service offers a fairly large but somewhat eclectic variety of decent quality movies and TV programs at a very reasonable price, particularly for existing Netflix subscribers. While frequently pitted against Apple TV, the two products are actually more complementary than directly competitive. Here's how they stack up.

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Apple on Wednesday announced that movies from several major film studios are now available for sale and rent on its iTunes Stores in the UK and Canada.

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Netflix and Roku are stepping up to the plate with a media hub that promises a much less expensive way to watch movies online without a per-movie cost. In this preview ahead of our full review, we unpack the device and give our first impressions on how it stacks up to Apple's offering.

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Making good on an earlier promise, movie subscription house Netflix on Tuesday introduced the Netflix Player, a set-top-box similar to Apple TV that allows subscribers to easily stream a growing catalog of flicks to living room TV sets.

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Confirming unofficial reports earlier this week, HBO and Apple on Tuesday formally announced that television programming from HBO is now available for purchase and download on the iTunes Store at prices between $1.99 and $2.99 an episode.

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Apple in a new patent filing reveals that it is conducting research on a 3D remote control system for its Apple TV set-top box that would mimic the functionality of the Nintendo Wii controller and also deliver some features akin to its multi-touch technology.

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According to an article in Hollywood Reporter, Apple is expected to announce as early as Thursday a new deal with a wide array of major and mini studios to offer many new movie releases, including a broad slate of top-shelf films, for direct purchase at its iTunes Store at the same as their DVD release. [Update: Apple has formally announced the deal.]

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Websites suggest Apple will introduce its iTunes Store to Russia. However, China Mobile is dampening hopes in its own country that isn't discussing the iPhone. Also, reports have Apple stores coming to New Orleans in the US and Bristol in England, while Apple has issued a fix for the iTunes .

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In the latest bid to revitalize its fading brand amongst a flood of new competitors, movie rental house Blockbuster is said to be developing a set-top device for streaming films directly to TV sets.

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